New Reality: Healthy Seismic Shift In American Food Industry

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IT’S easy to make fun of people in big cities for their obsession with gluten, or chia seeds, or cleanses.


But urbanites are not the only ones turning away from the products created by big food companies. Eating habits are changing across the country and food companies are struggling to keep up.

General Mills will drop all artificial colors and flavors from its cereals. Perdue, Tyson and Foster Farm have begun to limit the use of antibiotics in their chicken. Kraft declared it was dropping artificial dyes from its macaroni and cheese. Hershey’s will begin to move away from ingredients such as the emulsifier polyglycerol polyricinoleate to “simple and easy-to-understand ingredients” like “fresh milk from local farms, roasted California almonds, cocoa beans and sugar.”

Related Article (Must Watch Video!) : Doctor Makes Epic, Hilarious and Damning Indictment Of Processed Food Industry

Those announcements reflect a new reality: Consumers are walking away from America’s most iconic food brands. Big food manufacturers are reacting by cleaning up their ingredient labels, acquiring healthier brands and coming out with a prodigious array of new products. Last year, General Mills purchased the organic pasta maker Annie’s Homegrown for $820 million — a price that was over four times the company’s revenues, likening it to valuations more often seen in Silicon Valley. The company also introduced more than 200 new products, ranging from Cheerios Protein to Betty Crocker gluten-free cookie mix, to capitalize on the latest consumer fads.

Food companies are moving in the right direction, but it won’t be enough to save them. If they are to survive changes in eating habits, they need a fundamental shift in their approach.

The food movement over the past couple of decades has substantially altered consumer behavior and reshaped the competitive landscape. Chains like Sweetgreen, a salad purveyor, are grabbing market share from traditional fast food companies. Brands such as Amy’s Kitchen, with its organic products, and Kind bars are taking some of the space on shelves once consumed by Nestlé’s Lean Cuisine and Mars.


Related Article: How Billions In Tax Dollars Subsidize The Junk Food Industry

For the large established food companies, this is having disastrous consequences. Per capita soda sales are down 25 percent since 1998, mostly replaced by water. Orange juice, a drink once seen as an important part of a healthy breakfast, has seen per capita consumption drop 45 percent in the same period. It is now more correctly considered a serious carrier of free sugar, stripped of its natural fibers. Sales of packaged cereals, also heavily sugar-laden, are down over 25 percent since 2000, with yogurt and granola taking their place. Frozen dinner sales are down nearly 12 percent from 2007 to 2013. Sales per outlet at McDonald’s have been on a downward spiral for nearly three years, with no end in sight.

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9 Reader Comments

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  1. 1513028689010865@facebook.com' Brett White says:

    Yesssss

  2. 10205023248969559@facebook.com' Brenda Jo Allen says:

    Never will I give up my fries!!!

  3. 10206909647373821@facebook.com' Jean Santos says:

    Nikka Santos

  4. 10153722142843827@facebook.com' Allyson MacIntosh says:

    About bloody time!!!

    We (USA) are the most obese people/children on this Planet; we are very slowly killing ourselves & our offspring. Go back to basics, eat natural food that are naturally grown not manufactured!

  5. 10153231408748214@facebook.com' Shamistha Shimmy Fernando says:

    You will never be healthy with an unhealthy obsession of corn syrup in everything America

  6. 1536272886664048@facebook.com' Mat Nott says:

    Haha murica have just discovered sausage rolls so I highly doubt it.

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