Is This End of Milk? Why 52 Dairy Farms In New York Just Lost Their Wholesale Contracts

Posted by on July 7, 2018 in Eco-Friendly, Environment, Wildlife with 2 Comments

Image Credit: Collective Evolution

Alanna Ketler | Collective Evolution

As more and more people awaken to the benefits of a plant-based diet, due to ethical, health and environmental concerns, we are seeing a massive decline in the sales of dairy. 52 New York dairy farms have lost their wholesale contracts as no one is lined up to buy their product as of the beginning of July.

According to CBS New York, the average American drinks 37 percent less cow milk than they did in 1970. So, why the decline? Awareness has been growing for a number of years about the conditions in which dairy cows are raised, the hormones and antibiotics they are given, and the food they are being fed. People are realizing that maybe milk, in turn, does not do a body good. Not to mention the profound impact on the environment to raise these animals in the first place. Many believe that it is actually unnatural for humans to consume milk past the weaning stage from their mother’s breast milk — like all other members of the animal kingdom.


Plant-based alternatives have been taking over and we are seeing a wide variety popping up all over supermarket shelves. Everything from cashew, coconut, peas, rice, oats, almonds, flax seeds, hazelnuts, hemp macadamia, and soy, it appears as though ditching the dairy has never been easier. The demand for milk alternatives is so high that the global dairy-free milk market is expected to reach 14.4 billion by 2020.

Elmhurst Dairy

Just last year we saw just how much plant-based milk alternatives have been taking over when Elmhurst Dairy, one of the largest dairy manufacturers on the East Coast of the United States switched their entire operation over to nut-based milk alternatives.

CEO of the company, Henry Swartz, said that the company had been operating at high costs and noted that “Pasteurized fluid milk has sort of gone out of style. We are unable to continue to go on without ongoing losses. There isn’t much room for our kind of business. I tried to keep this open because it was my father’s plant and he asked me to do so.”

Elmhurst’s new nut milk products are part of a new brand called Milked and according to Swartz, their milk has “up to 4 times more nuts per serving than the other leading brands” and will be available in four varieties, almond, hazelnut, cashew, and walnut. Each contains only raw cold-milled nuts and simple ingredients. And “No emulsifiers, thickeners, whiteners or frankenfood proteins” are used.

The End Of Dairy As We Know It?


As more awareness is raised, the conscious consumer recognizes the importance of ditching the milk. Interestingly enough, many people never liked milk in the first place but were encouraged to drink it because of the media constantly pushing it as a health food, making us believe that it is one of the main components of healthy bone development.

A large study coming from researchers at the Uppsala University in Sweden found that drinking milk led to an increased mortality rate and actually made bones more prone to fracturing, not less.

The study was recently published in the peer-reviewed British Medical Journal and was specifically conducted to examine whether high milk consumption is associated with mortality and fractures in both men and women.

The above studies are just a few out of many examples that tell us that milk isn’t all it has been cracked up to be. With dairy being one of the main food groups in the Canadian and American food guides, it is easy to see how the dairy associations of these countries have duped us. Unfortunately, as with most Big Businesses it is and always has been, profit before people, and they will and have done whatever it takes to make us believe that we need milk to keep us healthy. I’m sure we all remember the “got milk” ads, featuring celebrities and athletes with milk moustaches? Propaganda at it’s finest.

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  1. LF2582@GMAIL.COM' linda says:

    can’t share via FACEBOOK. I guess this message “Can’t Load URL: The domain of this URL isn’t included in the app’s domains. To be able to load this URL, add all domains and subdomains of your app to the App Domains field in your app settings.” thanks for article. linda

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