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Trends in SEO for 2020

Posted by on February 8, 2020 in Technology with 0 Comments

Over the years, as tech awareness and accessibility has increased and more businesses have entered the tech space, maintaining visibility and user retention in the cyberspace has become aggressively competitive. While larger companies that have dedicated IT professionals on board know how to maintain a strong digital footprint, smaller companies struggle with sustaining in the competitive environment. Unlike physical marketplaces, the digital world is dynamic and changes rapidly. Therefore, businesses must keep up with the changing trends to remain in the race.

By now, most people do have an idea that Search Engine Optimization, or SEO, is the key to increase your website’s visibility and generate good traffic. Unfortunately, most people believe that SEO is all about cramming keywords in your content. There is no single way of defining SEO, and SEO trends keep on evolving regularly with advancements in technology. A great SEO goes much beyond keyword usage and keep up to date with the latest search and content trends to attract organic traffic. As we enter the year 2020, here are the latest SEO trends that you can use to up your SEO game. 

Featured Snippets

Lately, Google has been keen on improving the relevance of search results. For this reason, it provides snippets of the websites that adds a brief overview of the content, to give users an idea about what to expect on the website. On top of the first search result, it shows a featured website along with its snippet. The featured site is ranked as 0 in Google rankings. Researches and past data have proven that websites that end up in rank 0 or featured sites tend to generated much more organic traffic than any other website shown in the results. This is because the placement of the featured site is aimed at grabbing attention. 

Influencer Marketing

Digital influencers are one of the hottest trends in digital marketing and the trend is going to grow stronger as we step in the New Year. Digital influencers are people with a strong following in the cyber world and are often considered akin to celebrities whose opinions matter. A digital influencer could be a blogger, a vlogger, an Instagrammer or even an admin of a Facebook group, as long as there is a sizeable population that follows them and trusts what they say. Businesses can use these digital influencers to create content for them and slip their keywords or brand tactfully in their content. The trick is to use an influencer who is relevant to your business, your target audience and the content is relevant to your product or idea. Effectively using digital influencers can get you impeccable back linking opportunities, which will add to your SEO. Click here for relevant liaisons with digital influencers.

Voice Search

There was a time when text search was the only method to search for anything on the internet. However, as smartphones became a major device for internet accessibility, more people now use voice commands to look for what they want. Interestingly, voice commands are not only what you explicitly lookup for on Google. Smartphones in general and the applications that run on it have algorithms that pick on your general voice data to analyze what you might be looking for and suggests your results accordingly. For example, a customer can land on a website by asking Siri to look for something. SEO specialists agree that integrating Voice search optimization on your website can give a significant boost to your organic traffic.

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