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What Is SMS Blast Marketing & How Does It Work?

Posted by on February 14, 2021 in Business with 0 Comments

What are SMS blasts?

Text mailings consist of messages that are sent to a large number of subscribers at the same time. Thanks to SMS blast, you will be able to influence your target audience effectively, especially at times when you need to notify users about an event urgently.

Almost all e-commerce companies use bulk mailing. With its help, you can inform about the start of sales of a new product, promotions and other events. Text messages are used effectively both for advertising marketing and communication with regular users.

How to send a SMS blasts?

Sending messages is really easy, even at the initial stages of using SMS marketing. First of all, you need to select the service which you want to use for your mailing. You can contact BSG, and it will find a suitable service for you.

The next step is to create a contact database for mailing. If you don't have regular subscribers yet, you need to get new user numbers. To do this, you can create a mailing list for clients registered on your site. It should indicate a short code that needs to be sent to a specific number. This will be enough to subscribe to your newsletter.

Users who have not agreed to receive text messages will be unhappy if you send them notifications. When the required list has been collected, you can proceed to bulk mailings. You can segment your audience beforehand, so that each user receives only information that is interesting to them. You can send:

  • news notifications;
  • promotional offers;
  • notify about the replenishment of your range, and so on.

You can send messages at once or after a certain time. Automated tools are suitable for this purpose, as they will send them at a given time. At the same time, you should not schedule mailings in the early morning or late evening – customers are unlikely to appreciate this.

How to incorporate SMS blasts into marketing strategy?

SMS marketing allows you to inform a huge number of people about the start of your promotion at the same time, so they won’t be able to refuse. Messages sent to phones are viewed much more frequently than email notifications. Simple and informative SMS are the best way to increase customer interest.

By contacting the company, you can choose an effective strategy that will lead to an increase in conversions on your site. Users will be happy to order your products and will not forget about the bin, which they might have left with unregistered items.

Bulk mailing works much more efficiently than other types of communication channels. Each user who subscribes to receive notifications will readily respond to your suggestions.

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