Sergey Tokarev: A True Investor Acts, Not Watches

Written by on January 29, 2022 in Business, Investing and Insurance with 0 Comments

Roosh founder Sergey Tokarev

The IT industry is booming with entry into the market becoming increasingly difficult. Young entrepreneurs have to drastically change existing niches or create some new ones. Sergey Tokarev, the founder of technology company Roosh, shared at the Cyprus IT Forum how startups and their investors can avoid fatal errors.

Sergey is an investor with perennial experience and more than 100 implemented projects. To tell the truth, there are real stars among them. For example, Elon Mask’s well-loved mobile app Reface for swapping faces on your photos and videos.

Since its establishment by Sergey Tokarev, the Roosh Venture Fund has made lots of investments, none of which are banal or prosaic. These include smart tracker Oura Ring, no-code games developer Playco, and the 3D avatar creation company Facemoji, which may soon turn social networks into a full digital universe. The so-called Metaverse is not a madman’s fiction, it is the future, Sergey says.

However, behind the loud success stories lie dozens of mistakes and miscalculations. Sergey Tokarev is not shy about his own defeats. On the contrary, the investor believes them to be the prerequisite for future victories. Since no one is safe from failure. Especially newcomers. The key is to learn the right lessons.

“Your failures will determine your further actions. What wealth of knowledge and expertise you will use in solving new problems. It is pure mathematics: more fails—more new attempts with improved expertise—more success,” Tokarev explains.

Evaluating a startup at the idea stage is always difficult. 99% of the problems lie in the people themselves as well as their vision. Often, startupers are obsessed with immediate profits. Few people care about creating long-term value. Hence incorrect calculations, unrealistic numbers, and fatal errors.

“Your first question for all the founders should be: ‘How do you see the next 10 years of your life within the framework of this project?’ If you get an answer, ‘I’ll do everything quickly in 2 years, and that is all,’ this is definitely a reason to run away. Real success comes to companies only at the age of 6-8,” Tokarev notes.

No less important is the problem the startup seeks to solve. Even the most brilliant idea, at first glance, is worth nothing unless it improves someone’s life. It is easy to check, Sergey says. Talk to people around you, share your vision. Friends and family’s reactions will tell you the right direction.

Let’s move from the idea to the more complex matter, namely analytics. You cannot do this alone. Founders often focus exclusively on the technological side of their product, neglecting other equally important components. To mention only marketing. Even with a finished product on your hand, you still need to know how and where to sell it. Sergey Tokarev advises young entrepreneurs to focus on building a high-quality team of experts from different spheres.

One of such specialists should be a risk manager. He and his team will monitor the situation in your chosen industry and in the market in general 24/7.

“For each company, we always select benchmark companies from the same area and monitor their performance, comparing with ours. When we find significant deviations, we start exploring the reason. We put questions and form a knowledge base. We have a dossier for every investment. Line by line, important parameters are added to it, which then allow us to make appropriate decisions,” shares the founder of technological company Roosh.

Sergey Tokarev advises novice investors to roll up their sleeves and get their heads into work with the selected project. Do not observe from the outside. Because a startup does not need motivational speeches (though sometimes they are the right option), but rather your networks, expertise, and experience. That is true support.

Tags: , ,


If you enjoyed this article, subscribe now to receive more just like it.

Subscribe via RSS Feed Connect on YouTube

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

FAIR USE NOTICE. Many of the articles on this site contain copyrighted material whose use has not been specifically authorized by the copyright owner. We are making this material available in an effort to advance the understanding of environmental issues, human rights, economic and political democracy, and issues of social justice. We believe this constitutes a 'fair use' of the copyrighted material as provided for in Section 107 of the US Copyright Law which contains a list of the various purposes for which the reproduction of a particular work may be considered fair, such as criticism, comment, news reporting, teaching, scholarship, and research. If you wish to use such copyrighted material for purposes of your own that go beyond 'fair use' must obtain permission from the copyright owner. And, if you are a copyright owner who wishes to have your content removed, let us know via the "Contact Us" link at the top of the site, and we will promptly remove it.

The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. Conscious Life News assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms.

Paid advertising on Conscious Life News may not represent the views and opinions of this website and its contributors. No endorsement of products and services advertised is either expressed or implied.
Send this to a friend