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How to Rebrand Your Website Without Hurting Your Search Rankings

Posted by on December 1, 2020 in Business with 0 Comments

In today’s digital age, the online presence can mean everything for most businesses. As a matter of fact, the change of lifestyle forced upon many people due to the rise of the coronavirus has created a fascinating new shift in the world of online businesses and services with search engine optimization (SEO). Instead of making use of physical establishments for most of the revenue, most companies have made a full move to the online space as more and more people are looking to purchase everything they need online. It is the reason why SEO Companies have begun to put more of an emphasis on online reputation management as a means of helping companies stay relevant in a competitive business landscape.

Considering how crucial it is to promote a personal brand to ensure that everyone knows the name of the business, it is no wonder why so many store owners are worried about the idea of rebranding a business. When they have already put in so much work with the best Las Vegas SEO companies to help boost brand recognition using the name, the idea of developing a new marketing strategy under a new brand can be a harrowing prospect.

Fortunately, there is no need to worry when it comes to the idea of rebranding. Whether the seller happens to be a new business trying to rebrand or a veteran looking to make a big change, it is fully possible to change brands without having to start again. Here are just a few tips to successfully rebrand a website without hurting the current search rankings.

The Best SEO Companies suggest that the seller keep their old website alive

If the store owner has already put so much work into the original site before the rebranding, then there would be no point to remove it, as it would be a waste of a high-ranking spot. Instead of starting from the beginning after removing the website, the ideal thing to do would be not remove the website at all. Search engine optimization can ensure that any online seller has the advantage, but it would be no good to have to start from lower rankings and work their way back up when they already have a means of reaching people.

Instead of removing the old website, it would be best to have the older website point toward the newer one. It would end up reaching the same number of people, while at the same time helping the newer website gain much more traction.

When redirecting, ensure that the website provides enough information

The trouble with having a website redirect to another is that it can still affect the number of visitors. Not everyone would want to go through the effort of moving from site to site to get to what they want. There are some shoppers that would prefer to look elsewhere instead of being brought around. While the old website is still up, ensure that there is enough of a headline that attracts visitors while simultaneously asking them to visit the newer website for the latest products and information.

For example, the SEO companies would likely want the old website to keep all of the same unique content that it had used through previous content marketing strategies to get the job done. That way, there is still a reason for people to go through the older content, and it would perhaps encourage them to go to the newer website when it comes to the latest products or services.

SEO companies recommend a push toward mobile

It might seem a little strange to suggest the mobile platform for a community that has long since gotten used to mobile platforms. However, it can be surprising to find that there are many e-commerce shops out there that still hold onto traditional methods when it comes to managing their stores. The mobile app is either unavailable, or is vastly inferior to the browser version. While it might not have been much of an issue back in 2016, the year 2020 brings with it sweeping changes that need to be addressed by every business owner.

When rebranding the new site, ensure that there is a mobile app that is just as good, if not better, than the browser version. There are plenty of shoppers out there that will only use mobile to get what they want, and the seller will miss out on a lot if they decide not to make use of the mobile market.

Make sure to let Google know that you have moved

For those who have a My Google Business account (practically mandatory at this point), ensure that all of the necessary information is updated to take into account the new website. As Google is the premier search engine for any online store owner out there, updating the credentials in citations and the My Good Business account will give the search engine another means of pushing the new website up the rankings.

That said, it is not only restricted to Google. It would be wise to ensure that all online business directories are updated to match the new address. It is not just something that applies for those who wish to rebrand their business, but it applies for any business owner that makes any changes to their company. With the help of the right search engine optimization tool and specialist, it can be easy to track down all of the online profiles and ensure that everything is updated.

The best Las Vegas SEO companies will undoubtedly make it much easier for any company to rebrand their business model without necessarily having to start over when it comes to rankings. While it might be worrying for companies to think about making sweeping changes, it does not have to be a troublesome prospect. With the right type of SEO and a focus on preparation, it can be much easier to accomplish things than most people think.

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