There are plenty of ways to actively promote and market your brand on TikTok. In this article, we will be going over a few of the best ways to do so.
In-Feed Native Ad
If you have ever used Instagram stories to promote your brand, TikTok in-feed native advertisements are similar. By utilizing in-feed native advertising, you will be able to do things like add website links, call-to-action-buttons, and more. This will help you leverage the use of the advertisement to get more visitors to your landing pages or website. The ad's are fully skippable and they have a variety of different design options that you can choose from. Best of all, you can track how well the ad performs as it will tell you click-through rates, total impressions, total views, viewing time, and even the total number of engagements you have received from it.
Hashtag Challenge Ads
This type of advertising is another good one. It will show the user a certain banner ad which will bring the user to the page that offers instructions and rules for the challenge being promoted. The banner is thrown on the discover page and it will be shown based on user content and relevancy. This type of ad can be fully measured with all kinds of valuable insights including banner views, number of clicks, number of user-generated content, the total number of views, total engagement, and even its trending slot. This specific sponsored tool will help you pinpoint the right consumer and the highest likelihood to convert. One of the best showcases of this type of marketing on TikTok's platform is the #inmydenim challenge. Anyone who went onto the app was redirected to the challenge page where the banner ad was present.
Brand Takeover Ads
This is easily one of the purest forms of advertising on the platform. This is where everything from images to short video clips and GIFs act as a brand's landing page or hashtag challenge. These specific types of advertisements are exclusives to categories which means a single brand is relegated to having that category for the specified day. The total reach for this can be measured by everything from click-through rates to impressions to unique reaches. These ads can be extremely effective because TikTok promotion offers a lot of easy to use techniques that can really help to brand and advertise a product or service on the platform.
Hashtag Challenges
This is one of the most popular activities that can go viral and spread your brand's message as authentically and organically as possible. This form of advertising is typically non-sponsored. However, with the right targeting and the right content, they can make any strategy popular among the right prospective consumers. When promoted by influencers, hashtag challenges are much more effective. Likewise, it can increase the total amount of organic engagement you can get with your audience. By reaching out to relevant influencers within your niche, it can really help you push an image, brand, or concept.
User Participation
According to this site, one of the best and most effective forms of advertising on the TikTok platform would be through user participation. User-generated content can be utilized and leveraged to promote a brand and it's product and/or services with various tools and features which can make it very easy for your audience to become your brand advocates. To fully grasp this concept, you can look at the advertising work completed by Haidilao, a very popular Chinese restaurant. They added a DIY option to their menu in which users were able to select it and record the way their food was being made by choosing their own ingredients. This encouraged a lot of people to do the same thing and it helped them gain a large amount of user-generated content with over 50 million views in total.
