How-To Guidebook: SEO for Cannabis & CBD

Posted by on December 15, 2019 in Technology with 0 Comments

Search engine optimization, or as it is commonly referred to as SEO can be used for almost any product or service. In fact, marketers believe SEO industry would grow to be worth $80 billion by the year 2020.

The most recent industry segment to make use of SEO based marketing strategies is Marijuana & CBD. If you also belong to the industry concerned, this article is for you. Here you’ll find the most illustrative step by step guide to carrying out SEO for your canna-business.

So, without any further ado, let’s proceed to the first step.

Step 1. Begin with On-Page Optimization for Cannabis-Related Queries

Before you start with anything, your website needs to tune-in with cannabis-related queries. The search engines depend upon crawlers to identify relevant search terms for any content. Your on-page elements, such as your content, are most crucial to SEO for cannabis & CBD products. Look for terms that users search to find your products. Furthermore, you’ll need to interlink your pages using varying anchors. You’ll also need to look into SSL security, meta tags & descriptions, and consider optimizing your content for voice searches & Google featured answer boxes.

Step 2. Make Sure Your Website is Mobile-Friendly

Your on-page optimization efforts can help you with a quick start for traffic acquisition & ranking on SERPs. While this could give a basic setup, your efforts should not limit there. In 2015, Google rolled out its mobile-friendly update to the core algorithm. The update rewards websites which are responsive to mobile screens with a better ranking in search results. So, make sure that your website is mobile-friendly. This would further strengthen your SEO and bring in more traffic, especially users searching using mobile phones.

Step 3. Curate Content to Help Educate Your Consumers

When optimizing for search queries keyword optimization cannot be ignored. But, with search engines growing smarter with every search made, you need to act smart, as well. Additionally, the EAT update from Google lays a more stringent norm for content creation. One of the important inclusions that this update provided was- the content should be informative and helpful for the user. So, you should include a blog section on your website. Furthermore, you can curate blog-posts stating various benefits of marijuana products, and educate your consumers.

Step 4. Collaborate with Influencers Within Marijuana Niche

Now that most of your on-page elements are optimized, it’s time you start with your off-page efforts. And when it comes to off-page SEO, blogger outreach and guest posting for link building cannot be ignored. Backlinks are amongst the top-3 signals that search engines use to rank any content. It is noteworthy, backlinks help establish relevance and earn authority online. Therefore, you need to ensure that backlinks your website secures, are weed and hemp-related niche. Moreover, if these backlinks can be secured as recommendations from marijuana influencers, the results can be long-lasting.

The marijuana & CBD industry is still in its growing phase. But, this has also led to increased competition for market shares. So, you need to be savvy with your SEO efforts, if you really wish to rank first for every query.

Tags: , , , ,

Subscribe

If you enjoyed this article, subscribe now to receive more just like it.

Subscribe via RSS Feed Connect on YouTube

New Title

NOTE: Email is optional. Do NOT enter it if you do NOT want it displayed.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

FAIR USE NOTICE. Many of the articles on this site contain copyrighted material whose use has not been specifically authorized by the copyright owner. We are making this material available in an effort to advance the understanding of environmental issues, human rights, economic and political democracy, and issues of social justice. We believe this constitutes a 'fair use' of the copyrighted material as provided for in Section 107 of the US Copyright Law which contains a list of the various purposes for which the reproduction of a particular work may be considered fair, such as criticism, comment, news reporting, teaching, scholarship, and research. If you wish to use such copyrighted material for purposes of your own that go beyond 'fair use'...you must obtain permission from the copyright owner. And, if you are a copyright owner who wishes to have your content removed, let us know via the "Contact Us" link at the top of the site, and we will promptly remove it.

The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. Conscious Life News assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms.

Paid advertising on Conscious Life News may not represent the views and opinions of this website and its contributors. No endorsement of products and services advertised is either expressed or implied.
Top
Send this to a friend