By Karen Anthony
If you do not know your audience and your audience does not know you then even your best social media marketing efforts will prove to be futile. Therefore, getting engaged with your audience is primarily important. This will ensure a lot of things such as:
- A better marketing result
- A high volume of traffic to your site
- A high rate of conversion and
- An increased prospect of sales and business revenue.
This is perhaps one of the most crucial aspects of social media management and marketers try out all possible ways to ensure that their audiences are highly and continuously engaged.
According to the data of Sprout Social Index, it is known that brands that send more than 23 messages to only one consumer typically respond. This means the rate of engagement is far too low and there is too much self-promotion. Therefore, you will need to consider a lot of things that various reports suggest before you shrug off chatting to your audience. These things are:
- When it comes to customer car 34% of people choose social media as their preferred choice
- If people are ignored on social then 1 in 3 people go to the competitors
- When it comes to receiving replies from the brands only 11% of people receive it and
- Considering the Q1 2016 report it is seen that on an average 957 messages are required for a response which is 18% higher than Q1 2015.
Well, this does not mean that every day after you wake up and till the time you go off to sleep you will need to spend the entire time talking or answering to your customers. However, it is your duty to provide the most exceptional customer experience.
One of the best and perhaps the simplest way to ensure exceptional customer service and to establish a connection with your customers is by replying back to your customer when they raise any questions or concerns.
Expert marketing analysts say that this is even more powerful and effective than if you buy real Instagram likes in vain effort to increase the volume of traffic to your site. The experts also say that if you want to increase your social media traffic you should start by managing all your social media channels and accounts more efficiently and effectively whether it if Facebook, Twitter or Instagram. This is because social media is just like a two-way street and therefore you will surely hurt your traffic if you make it a one-way strategy.
There are lots of social suites and social media management tools that will help you in more than one ways in this aspect such as:
- It will provide you with the ability to stay on top of all social events
- It will help you to know and manage the comments
- It will help you to determine the best posts and contents to publish in your feeds with the help of a single-stream inbox.
Since building your social media audience takes the time you will need to follow these steps more strategically and diligently to see a positive effect on your social media traffic.
Easily shareable content
Another significant way to engage with your audience more and in a better way is by making your content easily shareable. In these modern days, it is important for every marketer or business owner to know by now the importance of being mobile-friendly. According to the study report of ComScore, it is revealed that:
- 65% of time spent on social media is through any type of mobile device and
- Almost 40% of all contents published are read on a mobile device as compared to a desktop.
That means this is the mobile age and living in this age means you must make sure that your content is not only easy to read but more importantly it is simple to share. It is the share buttons present on mobile devices that play a critical role in driving more social media traffic. That means if the audience finds that your content is harder for them to share, it is not only less likely that they will but will also leave you never to come back again.
Social media plugins
Using social media plugins and buttons will also help you to get your readers engaged and help them to share your content. There are many different social media plugins that will come across and use to help you spread your content through social media in a much easier and faster way.
- One of such avenues is by using click to Tweet. This will allow the readers to highlight the parts of your content that they want to share on social media without having to leave the page.
- Secondly, you must also make sure that the social media buttons are also included so that your content is mobile friendly and does not distract the readers while they scroll down.
According to Slate and Chartbeat, you should first optimize as to where you want to place the social media buttons given the fact that most readers only make it halfway down the page. You can use useful tools like the free heat map plugins to see the exact place on your blog content where people are clicking the most. Once you have this idea and know the exact area of your blog with a high click volume you can add the social share buttons there. This will increase your site traffic immediately.
Improve SEO
Last but not least, you will need to focus on your search engine optimization, SEO and up the best practices. This will ensure that not only your content is easy for readers to share but it is also done correctly and effectively.
Since digital marketing is an in-thing now and has grown immensely you have to integrate SEO best practices into your content. It will help you to improve online visibility and increase more social media traffic and eventually generate more sales and leads.
Author bio
Karen is a Business Tech Analyst. She is very responsible for her job. Integrating Instagram and other social channels, she helps marketers to achieve better results.
