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Why Is Direct Mail Still Valuable in the Digital Age?

Posted by on November 26, 2019 in Stuff with 0 Comments

After the introduction of digitalization, our lives have changed significantly, and it is mostly the marketing sector that has been through a drastic change. Our ways of selling and advertising products to customers have been transformed altogether. While we are incorporating digital technologies, there are some old-school ways that have survived and are still prevalent, and one of them is direct mail. Direct mail gives a personal touch to the marketing of your product and helps you build a brand and connect with the audience in a more authentic and personal way.

Direct mail marketing defines as interacting with your audiences by sending exclusive letters to a group of individuals. That's right; it's real letters of paper! The letters are focused, which may be sent to potential buyers who have requested this information. Direct mail printing services are developed for businesses that want to take their mailing to a different level by having particular messages sent on each direct mail.

You may target your market based on subscribers, such as those who subscribed to your sign up form attached to your newsletter, or you may also send direct mail to shops who show interest in selling your products. Direct mail is very often made up of unnecessary things that no one wants. This happens in cases where there is no customization. However, if you can customize a letter as per the recipient's specific needs, it is possible that your message of advertising will never go overlooked.

In this world of digitalization, direct mail is still working for several reasons:

 It is making people happy.

As we all know, email is the primary contact for many people; however, the personal touch is mostly missing. People often appreciate conventional letters, and you can await an assertive/significant response if they are personalized for their needs.

It always feels good when you receive anything in your mailbox except the bills, isn't it? Moreover, you are likely to pay attention when the mail is significant, focused, and dependent on your needs. So, we certainly want to deliver things that our audience likes.

It increases the awareness of the brand. 

We are wired to react to paper differently from pixels. A study has been proposed that suggest that people have used 21% less of their creative intelligence when it comes to direct mail over digital media advertising. And less is more in this case! Having less cognitive ability ensures that you don't strain the mind to interpret the commercial. But since letters have a personal touch, they are more simple to interpret and might be recognized for a more extended period than electronic ads.

In contrast, the direct mail campaign's effectiveness was measured higher than digital marketing's effectiveness. It is easier for individuals who receive direct mail to recollect the brand's name. On the other hand, if any campaign is conducted through digital channels, the memorability drops to 44%.

Competition is less.

You're possibly a little tense about the competition as you are taking baby steps to start your career. In today's world, many businesses acknowledge that publishing on their own has allowed writing something and selling the same for generating capital to millions of people around the world. You may stand out of the crowd by using direct mail advertising as everyone is diverted to the digital platforms.

Accessible to everyone

Direct mail delivers the letter to every type of audience. Many people who are not particularly passionate about technology like to check their mail and check what it carries. There is a considerable population gap that advertisers are still unable to hit by online inbound campaigns. Direct mail printing services help in reaching to all the audience with different advertising methodologies.

If your audience values to your company or the target audience of your product, it will be the best idea to interact and make a first impression to do something more traditional. Would you like to expand the business or service for less money? Start using direct mail printing service.

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