Whether the goal for your website is selling a product, a service or increasing awareness around your brand, a well-designed website is essential. Your website is how potential customers learn what your brand is all about. Having a well-designed website can literally be the difference between a new customer or that customer turning to your competitor instead.
Therefore, you must look for a good web design company to create your website for you. If you are based in Manchester or near that area, there are many very good Web designers near Manchester. Here are some things that you should ensure your web designer does to make a good website for you:
Make it fast.
Most internet users are impatient and therefore load time should be at the forefront of your mind when developing your website. Most users will abandon efforts to access your site if the page takes longer than 3 seconds to load. Reducing the file size of your images can go a long way when speeding up your site. It is important to check that your site loads quickly on all devices, not just on desktop. So let professionals like ALT Agency who offer web design birmingham review the speed and analyse the issue.
Easy to navigate.
Having excellent navigation is important for two clear reasons. Firstly, it gives better usability and makes it much easier for your customers to find their way around. Your users do not want to have to think about where they have to go, it should be obvious where they should be clicking to access the information. In addition, having strong navigation leads to better search engine optimisation as it makes it much easier for search engines to index your site.
What matters most?
Consider what matters the most to the people viewing your website. Once you have identified the needs of your customers, then you can decide which elements of your business need to be highlighted. Striking a balance between beautiful imagery and text is part of this process. Ultimately, driving customers to the areas of your business that are going to bring you an income is what is crucial in the success of your website.
Keep it consistent.
Although having top quality content is the most important part of your website, if your website is not aesthetically pleasing you will lose readers and customers. To ensure your website is in line with your brand it should remain consistent throughout. Using the same fonts, text sizes and button styles is important when engaging your potential customers.
A clever use of colour and imagery can make your website stand out from your competitors but using a wide variety of contrasting colours can actually deter visitors as it is jarring and distracting. Sticking to a four tone colour palette will keep your customers interested but your brand consistent. The typography on your website should be visually engaging, whilst ensuring it is optimised for search engines, making sure you rank highly on Google.
It must be accessible.
In this day in age, your website must be mobile friendly. Statistics show that now 53% of all web users are using mobile devices. Meaning, if your website design does not transfer beautifully into mobile format, you are missing more than half of your potential customers.
