The Flip Side of Buying Instagram Followers

Posted by on March 26, 2019 in News Flash with 0 Comments

You can promote your Instagram account in several ways. One way will take you a lot of time and effort since you will need:

  • to think through an effective marketing strategy in detail, strictly adhering to each stage,
  • to create and systematically publish unique and relevant content,
  • to engage in interaction with your audience actively, giving them the understanding that each follower is very important and all your activity is directed towards the interests of the audience.

By choosing this path, you can gain user attention and trust, as well as acquire real followers and potential customers and partners.

The second method is much easier and faster. All that is required of you is to decide on the package of services and order the required number of followers. Since this option is very attractive and many users, even popular stars and bloggers, resort to buying followers, we decided to check how paid followers are effective in promoting an Instagram account.

Why people buy Instagram followers?

Many users resort to paid services because this is a quick and easy way to get the desired number of followers, without making special efforts to the process. Moreover, the number of followers is the first parameter that catches the eye and for which the popularity of a particular account is being assessed.

If you have the idea of ​​buying followers, most likely this is due to the desire to get quick user attention and make your brand visible to a large audience. Most often, people buy followers in the hope of getting real followers who will take a keen interest in your business and become your regular customers. Without a doubt, a large number of followers is an enticing indicator. However, this indicator is more demonstrative than effective.

How the process of buying Instagram followers works

To begin with, we need to understand that there are two types of paid services, which are radically different from each other, although they have a lot in common:

  • buying followers,
  • automated service.

The second type of service involves permission to leave comments and likes by accounts on your profile. The problem is that most often these are bot accounts that will not bring you much benefit.

Buying followers have a different principle of operation, as you order a paid service on your chosen site, pay for it and observe how the number of your followers gradually increases. Such a service will not cost much and in just a couple of dollars, you can buy several hundred or even thousands of followers. Nevertheless, nothing much to rejoice, because the quality of such followers wants to be better. You get exactly what you pay for. Moreover, usually, you will be sent an empty or bot accounts that will not bring you any good, except as inspiring numbers of followers. Of course, there are more efficient purchase followers, but you have to be prepared for the fact that for 10K followers you have to pay $1000. In this case, you can expect a more positive result.

There are also special support tools that you can use to track other users with similar interests and subscribe to their accounts, given that they will subscribe to you in return. They can also track similar profiles by hashtags or by parameters such as gender and age. After some time, this tool will unsubscribe you from all accounts that do not follow you.

What happens to the account after buying followers

For our experiment to test the efficiency of paid services, we chose a tool that would give us 1000 followers for $10.

  1. In order to link our account with the selected tool, we needed to enter a username and make a payment using a bankcard (fill in the field and specify our bank details).
  2. After successful payment, we clicked “Get Followers Now” and with the help of Instagram application started tracking the process.
  3. The number of our followers began to grow gradually. Initially, we had 0 followers and with each page refresh, the number of followers increased 13, 24, 39 …
  4. After a couple of hours, the number of followers has grown to 457 followers. And we decided to publish the first post (before this account was completely empty) to check the activity of the followers we receive. This would help us understand how much followers are interested in our account.
  5. Of course, as a result, we received nothing – not a single like not a single comment, that is, we observed zero activity.
  6. The next day of the experiment, when the number of followers reached the level of 1000 followers, the situation with the activity did not change at all. Our post as it had neither likes nor comments remained the same way. Moreover, even after a couple of weeks, there was not any progress.
  7. The most surprising moment was that the number of followers constantly fluctuated around 1000, +/- 50 followers per week.
  8. As soon as the number of followers began to decrease noticeably, the tool that we used automatically activated and sent the missing number of followers. However, the quality of the followers did not improve.

Thus, if you are interested only in the number and not the quality of the followers you receive, and you are ready to be content with this result, then you can order such kind of service. However, zero activity is not the only problem with a paid service.

Reasons to avoid buying Instagram followers

Buying Instagram followers, you get exactly what you pay for. In this case, it will be a visual appeal in the form of an impressive number of followers. Nevertheless, it is necessary to understand that this is only a number, and as the experiment has shown, paid followers do not bear any benefit to the business. Moreover, you risk losing the users’ trust and trust of your customers who already buy your services. In this way, you will get an enticing number and frustration for your real followers in your brand. Is this exactly what you want?

Imagine a situation: you hire an assistant – an influential person, who should actively promote your brand by advertising you on his or her page. A month later, you notice that an influential person does not bring the desired results. You go to his or her profile and carefully study the list of followers, finding that the majority of “fans” are bot accounts. Would you like to continue to cooperate with such an “influential” person? Most likely – not.

Each user understands that to achieve the goals you need to get the target audience, and not just to acquire a large number of useless followers. It is better to have 100 real followers interested in your business instead of 10K fake followers. Only real followers will be active, leaving comments and likes, and telling their friends about your brand.

A large number of followers is not the main indicator of your success. There are more important elements that reflect a person’s influence and popularity in this social network:

  • click-throughs,
  • users’ engagement.

In order to measure the level of user engagement, you can use the following formula:

Number of likes + Number of comments / Number of subscribers x 100 = Level of engagement

Thanks to this indicator, you can understand how high the efficiency and effectiveness of your strategy is, as well as determine the strength of the relationship between your followers and your content. In turn, this will help you improve contact with the target audience and select the most interesting topics for future posts.

How to improve Instagram following in a legal way

For attracting users’ attention, it is not necessary to concentrate on getting as many followers as possible. If you systematically promote your account, publishing interesting and unique content, and get to know your target audience better, users themselves will want to become your followers or even customers.

Moreover, you can use hashtags that will help make your publications visible and give you access to a wide target audience. Thus, you can find users who share your preferences and can offer exactly what someone is looking for or something that someone is actively interested in.

If you have a free budget, then it makes sense to invest in the marketing strategy of Instagram, as this is a great way to expand your target audience. Moreover, Instagram can offer many useful options for promoting an account. With the help of Instagram advertising, you can use the necessary business goal for:

  • increasing attendance of your personal site,
  • strengthening the performance of your application,
  • promoting brand awareness,
  • improving the frequency of sales.

In addition, the experiment we had conducted demonstrated the inability of bought followers to assist in the effective promotion of the profile. When ordering a paid service, you should understand that waiting for success from such an investment is a waste of time. You will not be able to gain influence in this social network if you rely on fake accounts. All that awaits you is frustration and users’ mistrust.

In order to be able to become popular and have a large target audience, you must be sincere and open to interaction. Our company, InstaGrowing, will always be happy to provide you with help and make your dreams a reality. Act now – be a leader!

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