Why Should I Register My Coffee Maker? Benefits of Registering Your Home Coffee Maker

Written by on March 21, 2018 in Economy with 1 Comment

You might have heard about people registering their home brewing coffee maker. It sounds a little strange. You register an expensive wedding ring, but why would you register your regular old house coffee machine?

Well, the most simple answer is that there are a lot of benefits to it.

Why should I register my coffee maker? We’ll explain the perks of registering your coffee maker so that you have a clear look into why so many people decide to do it. Reasons range from safety to saving money.

What is Registering?

Registering is the process of letting a company know who has what product. When you register your coffee maker, you’re telling the company that you belong to a certain serial number that’s on the coffee maker. You can find this serial number by looking on the company website, or searching for it yourself. Sometimes it’s on the bottom of the coffee maker, or behind a removable part of the machine.

When you register, you’ll be linked to your coffee maker in the company’s database.

So, why bother? Let us tell you.

Lifetime Over the Phone Help

Some coffee companies give you the benefit of a call line you can contact for troubleshooting help. For example, if you register as a Nespresso club member, you’ll get free consultations whenever you need it. All you have to do is give the serial number of your coffee machine. It’s like being in the VIP of Nespresso (plus, promo codes here and here).

Registering your coffee maker means a lifetime's worth of over the phone help just for being a registered user.

Deals on Your Coffee

Some companies cut major deals for their customers that register their coffee makers.

For Keurig, you’ll get 50% off your next order of coffee after you register your machine (more discount codes here and here). That means big savings! Thousands of people order coffee from Keurig every month, and Keurig is willing to cut the price in half for all of them as long as they register. That goes to show how important registering is for the company.

You’ll Get Special Offers

When you’ve registered your machine to a coffee company, you’ll likely get offered special deals and promotions. This is the case for De’Longhi (codes here and here). They’ve been around since 1902, so they know a thing or two about customer satisfaction.

Not only will you get coupons and potential savings, you’ll get emailed product news and events going on near you as well.

This also goes for Cuisinart (codes here & here). Yes, even larger appliance companies want you to register your coffee maker (and all your other appliances, too).

Cuisinart offers special deals and promotions as well, which means you might be able to save on coffee or on products company wide.

If you feel like you don’t want to receive emails anymore after registering, you can simply unsubscribe and the emails will be no more. The emails aren’t a mandatory part of registering, just a reminder of deals to consider if you’re interested.

It Can Be Your Proof of Purchase

By registering your coffee machine, you don’t have to keep a paper or digital receipt of your purchase. If you ever need proof that you purchased the machine, your ownership will be proven with an official registry.

If for any reason, you need a proof of purchase for legal reasons, this is the most sturdy way to prove you bought the appliance.

Quick Safety Concern Communication

If a recall is in order for a faulty machine, you’ll get contacted quicker about the safety hazard if you register your machine. They have your information in their database as well as your contact information.

It can actually be difficult to trace each product to the customer, especially if the product was bought with cash. In that case, it’s impossible. Make it easy for the company to reach out to you in the case of a safety issue.

Protect Your Investment

You already spent quite a bit on your machine, no matter which machine you went with. The best way to care for your purchase is to look at it as an investment.

Registering is like a little added protection for you if anything were to happen to your machine. As Kitchenaid puts it, you’ll get a more “efficient warranty service” if you run into any problems with your coffee maker (Kitchenaid promo codes here and here).

It Makes Shipping Replacement Machines Easier

If you need to have a replacement machine shipped because yours had broken, registering with the manufacturer will make the process easier.

There won’t be a need for you to pinpoint exactly when you bought it, what the version is, or anything else. All of your information will be in the system and they’ll be able to simply ship out what you had purchased. This saves time over the phone.

How to Register

Registering is easy. It’s a little different depending on the brand, but it’s easy.

For Nespresso, there are two different phone numbers to call depending on what machine type you have. For the VertuoLine, you call one line, and for the OriginalLine, it’s another number. You can also do it in person if you visit a Nespresso boutique.

For most sites, you can fill out your information on their registration page. They make it pretty self-explanatory.

You may have to fill out a larger amount of fields like for Capresso (find codes here and here). Here you’ll be answering questions regarding the price of the item, your home address, what kind of coffee you like, and even your age group. It’s a lot of questions, but it does let the company get to know you and what kind of deals and promotions you may want sent your way.


Since there are numerous benefits, no drawbacks, and it’s easy to do, there’s no real reason not to register your machine with your coffee maker company.

Register today and feel better about your morning latte!

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  1. rudistade@live.ca' Rudi Stade says:

    Just a clever way to collect your personal info to sell to advertisers, the NSA, etc.

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