It is not a secret that Covid-19 has changed the situation worldwide drastically. And of course, the music industry was affected by Covid-19. Every aspect started to get used to the new world and the new situation. As there can’t be huge gatherings, everything moved online. So the new release, premieres, and promotion moved to online platforms. In order to engage fans and audiences, musicians started to do live streamings and online advertising. Of course, in this case, it is essential to adapt to online resources and get the most out of it. So we recommend you to create a strategy for promoting your music online. We assure you that there are a lot of opportunities nowadays.
How to Create a Great and Effective Online Marketing Campaign
First, you have to set the right objective for your campaign. Think about what you want the final result to be if it is more followers on Spotify or has more plays. You should understand what you want your fans to do. Then it is important to show them that if they become part of the campaign, they will get rewards. Think about something which will grab their attention and make them be part of your project. The next step is to create great visuals for your audience. Visuals are one of the first things which grab attention. With the help of the right visuals, people will remember your campaign, and it will stay in their minds.
Ideas of Rewards That You Can Offer to Your Fans
The first thing that you can do is give some details about your upcoming online concerts if you are planning any. In this way, you can also promote your concert, because your fans may get interested in it. For example, if a fan follows your account, you can reveal the secret to them or redirect them to the special website. And on that website, they will wind all the details of the online concert.
Another idea can be to give some ideas about what your next track is going to be. For instance, if you are creating a new song, you can let them listen to a little part of it. When fans stream your music, you will get a notice about it. And that way you will know who you are going to send the part of your music. Or another way you can again redirect them to a special website where they can listen to it.
With the help of Artist Push, you will be able to create campaigns and arrange the rewards. As a result, you will get new followers, streams, and pre-saves on huge streaming platforms. We do promotion and can help you with effective online marketing campaigns, and ensure that you will get your desired results. So continue creating great music and understand what you want to get from the campaign. Then the professional of Show.co will help with making your expectations into a reality.
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