How Can Your Instagram Username and Pictures Indirectly Improve Organic Traffic

By Karen Anthony

Several business owners are on Instagram for marketing and promoting their business. Though Google does not take social media into account when it comes to search engine ranks, being aware of the right social media marketing techniques enhance the SEO of your Instagram page indirectly. Unfortunately, most business owners are not aware of the way search engine optimization works for their business. Experts suggest you can incorporate the following two tips to increase organic search engine optimization for your business with your Instagram user name and photos to connect and reach out to more followers- 

• Optimizing the user name of your business- Many business owners are not aware of the fact that the user name of their Instagram account can be searched online. It is a very important keyword that helps users understand what your business deals with. Experts say you should add your industry to your Instagram user name and think about what users will type in the search options when they want to find you. In case you do not wish to change the username that you use on Instagram in case your brand focuses on your first and last name, this can also be fine. You just need to change your Instagram name and optimize it to attract the target audience and improve search engine optimization indirectly. This name can be searched on search engines as well and make sure that you use it in your Instagram bio and make it bold. This, in turn, will attract followers for Instagram and expand your network.
• Optimize the photographs that you use on Instagram- Instagram is a visual photo-sharing cum video platform, so most of your followers will come from the photos and the videos you share. You should always choose good photos to promote and market your brand. Make sure they are high in quality. However, when it comes to uploading photographs on your Instagram profile, ensure that you are creative and innovative. This helps you to create a stunning visual platform that makes you stand out from the crowd. Instagram uses a special technology known as image recognition, and this technology helps you to scan your photo to know what its subject is. 

Experts say that the best thing about this technology is it helps you to increase your Instagram account organically. It displays your photos to people who like similar content but have not visited your Instagram account as yet. This is a stunning feature as Instagram helps you to connect to users who are looking for the same kind of content you post without you making any effort at all. The trick here is to ensure that your photos are clean. Check out popular Instagram accounts to get an idea of how your photos and images should look to invoke SEO indirectly.

Therefore, when it comes to improving the organic traffic for Instagram, keep the above two points in mind. In this way, you can increase the number of Instagram followers online and establish your brand awareness in the market without hassles at all!

Author bio: Karen is a Business Tech Analyst. She is very responsible for her job. She helps marketers to achieve better results.