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Gaining Trust of Online Users: Tips to Make Your E-Commerce Site Trustworthy and Reliable

Posted by on February 28, 2020 in Business with 0 Comments

Success of your e-commerce site depends largely on whether online users would trust you or not. Online shoppers are very picky and intelligent when it comes to website they trust. And once they do, you can expect dramatic increase in sales. Thus, it should be a main priority to make your website look trustworthy and reliable. In this article, we will share some tips that can be useful for new e-commerce sites.

  1. Use fast hosting service – there are different types of website hosting services and it is important to choose the one that’s most suitable for your business. You can choose from shared, VPS, dedicated server hosting or others. Whatever type you choose, you must make sure that it is fast, low to zero down time and of course, it is important that they have 24/7 support team to assist you in case you encounter problem.
  2. Have an SSL certificate – one of the first things online shoppers look at is if the website URL has padlock and “https”. It means that your site has SSL certificate which means connection between users’ browsers and your site is absolutely secured and safe. This gives them relief that their details especially card details are safe.
  3. Provide complete contact details – another concern of users is if they can contact site admin or support in case they have problem with their order or to answer their enquiries. Thus, you should make sure to provide a complete Contact Us page. List down all means of communication like email address, mobile number, phone number, office address and others.
  4. Provide a thorough FAQ section – it is important to have FAQ page that is informative especially for first time users. List down all possible questions and answers that will be helpful for new users to know how the site operates and how they can place order and so on.
  5. Have a Live Chat support – it would be great to have a Live Chat support feature on your page so users can engage for quick enquiries. This is a nice feature that users will definitely appreciate. It shows how you care for your customers’ welfare. This will also make them feel confident that they can contact you whenever they need assistance.
  6. Make sure to respond to enquiries within 24 hours – be sure to always check the contact details you provided like phone, email or chats. You should answer queries within 24-hour period or else, users will feel ignored and they certainly do not want that and you do not want to upset them. So make sure to be attentive to enquiries whether email, phone call or chat.

 Once you received the most-coveted trust of your target audience, not only your website traffic will increase but eventually your sales too. It is important to always keep your visitors happy and satisfied all the time. It would be great to get feedback and testimonials too so you can regularly assess your products and services offered.

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