Examples of Interactive Content That Your Audience Will Adore

Written by on August 26, 2020 in Business with 0 Comments

Marketing gurus talk endlessly about the magic of interactive content. But what exactly is this fabled form of marketing? And how can you use it in your business?

Interactive content sounds good. You want people to engage in your business actively. But unless you’re steeped in marketing jargon, you don’t always know what it means.

Fortunately, the concept is pretty straightforward. And the best way to learn about it is to plow through some examples.

Surveys and Polls

Pixabay – CC0 License

Most influencers on social media now publish regular polls to engage their audiences and get conversations started.

It turns out that the average user loves surveys and polls. They can’t get enough of them. They want to cast their vote. And they’re keen to find out what other people think.

Companies can use surveys for all sorts of things, such as which new flavor to introduce next or which feature to add to their software.

QR Code Tools

Advertising agencies often benefit from providing their clients with a QR code generator they can use anytime to whip QR codes to plaster on their ad materials. Most customers now have smartphones, which means that they can scan these codes and get forwarded to landing pages. The aim is to increase conversions and make it easier for customers to make decisions on the spot. Merely offering a tool like this can drum up business and encourage relevant audiences to consume your content.

Interactive Calculators

If you’ve ever been on an investment site, you’ve probably come across interactive calculators. These are essentially just glorified calculators that let customers figure out how much their savings will be worth in twenty years.

You can, however, adapt these calculators to your business model. For instance, if you sell content writing services and know how much revenue each post generates, you can help customers calculate their expected benefit.

Tests And Quizzes

Tests and quizzes are a little more daunting for audiences, but they still fall into the category of interactive content. It’s a chance for people to pit themselves against various challenges you create and test their wits.

You can easily include tests and quizzes into your existing blog content. You could, for instance, create a piece with a title like “how much do you really know about Japan?” and then score people according to how many questions they get right within the time limit.


Pixabay – CC0 License

Assessments are not the same as tests and quizzes. Instead of asking questions with right or wrong answers, you’re helping your audience get to know themselves better. So, for instance, a rehab center might ask a bunch of questions that determine how likely it is that somebody has substance dependency. Or, if you run a fitness club, you can ask questions that determine a client’s existing fitness or state of mind.

Interactive content is already widespread across the business world. But too often, it is an afterthought. With the rest of the landscape so crowded, it could be the perfect way to do something slightly different.

Tags: , ,


If you enjoyed this article, subscribe now to receive more just like it.

Subscribe via RSS Feed Connect on YouTube

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

FAIR USE NOTICE. Many of the articles on this site contain copyrighted material whose use has not been specifically authorized by the copyright owner. We are making this material available in an effort to advance the understanding of environmental issues, human rights, economic and political democracy, and issues of social justice. We believe this constitutes a 'fair use' of the copyrighted material as provided for in Section 107 of the US Copyright Law which contains a list of the various purposes for which the reproduction of a particular work may be considered fair, such as criticism, comment, news reporting, teaching, scholarship, and research. If you wish to use such copyrighted material for purposes of your own that go beyond 'fair use'...you must obtain permission from the copyright owner. And, if you are a copyright owner who wishes to have your content removed, let us know via the "Contact Us" link at the top of the site, and we will promptly remove it.

The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. Conscious Life News assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms.

Paid advertising on Conscious Life News may not represent the views and opinions of this website and its contributors. No endorsement of products and services advertised is either expressed or implied.
Send this to a friend