Marketing gurus talk endlessly about the magic of interactive content. But what exactly is this fabled form of marketing? And how can you use it in your business?
Interactive content sounds good. You want people to engage in your business actively. But unless you’re steeped in marketing jargon, you don’t always know what it means.
Fortunately, the concept is pretty straightforward. And the best way to learn about it is to plow through some examples.
Surveys and Polls
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Most influencers on social media now publish regular polls to engage their audiences and get conversations started.
It turns out that the average user loves surveys and polls. They can’t get enough of them. They want to cast their vote. And they’re keen to find out what other people think.
Companies can use surveys for all sorts of things, such as which new flavor to introduce next or which feature to add to their software.
QR Code Tools
Advertising agencies often benefit from providing their clients with a QR code generator they can use anytime to whip QR codes to plaster on their ad materials. Most customers now have smartphones, which means that they can scan these codes and get forwarded to landing pages. The aim is to increase conversions and make it easier for customers to make decisions on the spot. Merely offering a tool like this can drum up business and encourage relevant audiences to consume your content.
If you’ve ever been on an investment site, you’ve probably come across interactive calculators. These are essentially just glorified calculators that let customers figure out how much their savings will be worth in twenty years.
You can, however, adapt these calculators to your business model. For instance, if you sell content writing services and know how much revenue each post generates, you can help customers calculate their expected benefit.
Tests And Quizzes
Tests and quizzes are a little more daunting for audiences, but they still fall into the category of interactive content. It’s a chance for people to pit themselves against various challenges you create and test their wits.
You can easily include tests and quizzes into your existing blog content. You could, for instance, create a piece with a title like “how much do you really know about Japan?” and then score people according to how many questions they get right within the time limit.
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Assessments are not the same as tests and quizzes. Instead of asking questions with right or wrong answers, you’re helping your audience get to know themselves better. So, for instance, a rehab center might ask a bunch of questions that determine how likely it is that somebody has substance dependency. Or, if you run a fitness club, you can ask questions that determine a client’s existing fitness or state of mind.
Interactive content is already widespread across the business world. But too often, it is an afterthought. With the rest of the landscape so crowded, it could be the perfect way to do something slightly different.