Anyone who wants to improve organic traffic on their websites must be adept at SEO. Optimizing your site for search engines will help you get better ranking for your keywords, which in turn will assist you in getting more visitors onto your pages. Statistics by Hubspot show that about 80% of web traffic starts with a search query. When you can get a good SERP ranking more so on the organic section of the search engine results, you can be sure to get good traffic numbers month after month. Since these search engines refine their algorithms time after time, it pays to be in the know about what works and what doesn’t.
To this end, here are several SEO practices we at BLU Digital Solutions implement to keep our customers on the top of the curve.
Adding main keywords early
Keywords in SEO are crucial. They help the search engine know what your content is about and help to direct search results to the appropriate pages. Although it’s widely known that these keywords should be used a handful of times throughout your content, their locations are also just as important.
Many website owners make the mistake of placing the keywords much later in their texts. While creating content for your website, it’s also important to note that search engines such as Google frown on keyword stuffing. Therefore in as much as your keywords are appropriate, use them naturally and sparingly.
Writing unique content
When it comes to making your ranking better on SERPs, content is one of the most significant factors that can help you. When speaking about content, you should consider your titles, descriptions, and text that goes into a particular page. Since pages are indexed now and then, Google’s algorithms can identify duplicate content from a mile away. It’s essential that every piece of content you publish on your website provides value to your visitors and also be 100% unique.
People who run blogs might have an easier time at this than those who run e-commerce stores since they might have thousands of products. Although it seems easier to get your descriptions from other sites that offer similar products, your rankings will plummet. Furthermore, if it’s identified that this is the norm on your website, you might be entirely blackballed from their result pages. Although it might be a tiresome process, it is very rewarding!
Improve site speed
Website speed is a crucial aspect of proper success in SEO. Since Google doesn’t much publicize their ranking factors, when they emphasize on one, you know it’s a big deal. Today, people’s attention spans are quite limited. They are used to asking for information, and it is delivered immediately, and it’s no different when it comes to page loading speeds.
To better your speed, first, benchmark your current speeds and then start making changes to see which ones cut the load time. Several tools, such as the PageSpeed Insights tool, can help you on this front. To improve your website speed, you can compress your images so that they can maintain quality but reduce the size, use lightweight themes, and make use of lazy loading images where necessary.
Using internal links is crucial for SEO promotions. In a nutshell, this is essentially adding a link from one of the pages on your website to another on the same site. Since most websites are dedicated to a particular niche, linking content should not be that difficult.
However, you should be smart about that. This means using keyword-rich anchor texts, and in most cases, your main keyword should be part of that text. As a general principle, you link the new pages from the old, thereby proving the newer pages with some authority, which boosts its rankings on Google.
Using infographics to your advantage
Infographics have come a long way. They are a useful communication tool that helps break down complex information into clear, understandable terms. According to PhSchool, 65% of the populous are visual learners, and therefore images are better comprehended than text. If you want to present information in a fun, more shareable way, infographics do the trick. Not only do infographics help grow traffic faster by 12%, but they are also more likely to be read by most people.
Capture broken links on Wikipedia
A lot of people rely on Wikipedia to get information. And because of that, it’s a vital tool for getting authority backlinks to your website. The trick here is to scour Wikipedia for dead links and claim them. There are two types of links you can comfortably get from Wikipedia.
A “citation needed” link is one of them. It means that someone mentioned a statistic but didn’t link to the source and a “dead link,” which refers to a previously linked text which isn’t there anymore. A tool like WikiGrabber can help you in this endeavor, which will help you rank better in time.
Although these SEO practices don’t bring about improvement in ranking immediately, their impact is long-lasting and wildly profitable. Since progress is often measurable, these practices won’t let you down. If you are looking to improve your keyword SERP rankings, then we at BLU Digital Solutions can help you get there!