Wherever you go, you take yourself with you ..and your mobile telephone as well. Nowadays these small devices are so much integrated into our lives that it becomes impossible just even imagine how people could survive without them. The number of mobile devices has overridden the amount of desktops long ago.
In case everything was done properly and correctly, mobile audience will give more results and, thus, has bigger meaning for marketers. The question about the best ad format seems to be logical after that, but the answer may surprise you a lot. There is no best variant. Depending on the specificity of your campaign and its goals, different ads may be suitable: from traditional to trendy ones. Mobile advertising is not only modern trend it’s a really effective tool for your business.
Let’s have a look what is widely used today on the market and when it can be applied. Read till the end to get valuable information.
Interstitials
Generally, they appear at crucial navigation moments: when you have just opened an app, looked through the pages or go from one game level to another. Usually a specific action is required: press the button to close the ad, or slide to reach necessary content.
Such ads are taken from the Internet that will perfectly suit mobile audience. Advertisers like them as they get full scope of users attention and full-screen expanded. The case of occasional clicking is absolutely excluded as they work only when the application is running.
The only precaution about them is not to interrupt users activity as it may ruin their game and cause nothing but anger and irritation.
Video ads
Videos are more preferred by users as they save their time. They can watch such content being in the subway on the way to work. It is entertaining and helps to understand how this or that device is working, what are their features and so on.
Focus here should be not on the characteristics of your offer, but how helpful it can be and what daily problems it can resolve. We believe that your products are full of advantages and use, but try to say it all in a period from 15 to 30 seconds, otherwise people will lose the train of thought and would like to skip you.
Those, who like working with autoplay should be sure that their content is played without interruption of the main activity and should play with no sound, leaving the user a small choice whether to watch it or not. Perfect variant when it can be played after a click on the banner.
Expanded ads
You will be true of say it is a mix of old good banners and interstitials. Their strong point is that they cope with banner blindness. Generally, it is expected that after being clicked they can change the size from 320 × 50 to 320 × 480 pixels. They are hardly intrusive as expansion is happening in the very app without redirecting to a landing page.
Banners
They are usually located at the top or bottom of the screen. Because they are passive, soft-core and that is why very popular. However, they are most prone to banner blinding.
Banner itself is neither bad, nor good. A major part of its success belongs to the popularity of the brand it is used for. But low CTR is one of the points marketers should be prepared for.
Native ads
They look as a part of the application content. They remind banners, but they don’t distract from main activity and treated as a natural part of the surrounding and users treat it as a new content in information traffic – that makes the ad clicked more often.
Conclusion
As you see, we don’t give an answer what is the best type of mobile ads as there is simply none. A lot depends on your goals and aims. What has fitted your colleague may lead you to a fail – try things out to see your best option. If you feel any difficulties – write us to get more information and support.
