3 Dropshipping eCommerce Marketing Tips For Small Businesses

Posted by on April 6, 2020 in Business with 0 Comments

1. Clearly show how much everybody loves your product

Before a customers buy your product they are often going to hesitate. What is the first thing that a hesitant buyer does? – He looks for reviews. So you need to make sure you have reviews  on your product page.  This is really important.  Even if you have to go through the painstaking work  of calling every person that buys your product initially  to get them to leave a review,  it's well worth the investment of your time, because the more reviews you have on your product page,  the more people are going to see that  and they're going to convert, right?

You're going to have a low conversion rate if you have no reviews. How many ecommerce or dropshipping sites have you been to  where you looked at a product and you thought,  “Hmm, that looks pretty good”  and you went and you clicked to the review tab  and there was literally nothing there?  I'm probably pretty sure you left that site, right?  That's what all of your customers are doing as well,  unless you get reviews.  If you have reviews there, they're actually going to check out, which is money in your pocket, which is particularly important if you’re in the aliexpress dropshipping niche.

2. Make checkout really easy

Have your checkout button be massive, or you add to cart button be massive.  Make it super simple.  You have to dummy proof it.  You don't want any friction in here.  If you have any friction,  if they have to hunt for anything to add something  to their cart, once they add it to their cart  and then keep shopping,  if they have to struggle like a scavenger hunt  to find your cart, that's a problem.  You need to make this really, really clear.  Test it on your grandma, right?  Go to your neighbour that doesn't seem very tech savvy  and see if they can do it.  At the end of the day you need to make sure that your checkout process is really smooth and tight.

3. Make it easy for people to share your product online.

A lot of times somebody will buys something  and they're excited about it, right?  They're in an emotional state.  So if it's easy for them to share this on social media  so that their friends can see what they just bought,  that's an easy way for you to get more sales, right?  I would call that a twofer.  Where somebody buys something and they share it  and then their friend buys something,  that's called a twofer.  The more twofers you can get,  the more profitability you're going to have  because the second person that comes to buy,  that was free, right?  So make it really easy for them  to share this information online  and you're going to get more sales.  Okay, so there's my seven tips,  but I got two hidden power tips for you  I'm going to pull out.

Power tip number one is you have to make sure you test your store and your product page on mobile.  Everybody's buying mobily now. I understand your probably designing  your product page on your desktop computer, right?  It's easier, you probably uploaded your picture,  you added your description  and it probably looks really good to you,  but if you didn't test it on your phone, you're missing out,  because everybody's buying on their phone, right?  Put yourself in their shoes,  like where are you shopping?  Probably when you're sitting on your couch, right?  On your phone, you're not at home on a computer, so all of your consumers are doing this too.

So you need to make sure your mobile site loads quick  and it looks good.  If it does those two things,  you're probably going to get a lot more sales.  Power tip number two is to compare your E-commerce store  and your product pages with your competitors.  Go and look at every single one of them  and for this you need to try to be like unbiased.  You need to just pretend you don't own your business  and look at all of those different product pages and stores  and ask yourself this question,  would you buy from you  or would you buy from your competitor?  Because if you would buy from your competitor,  you have some problems to fix.  You need to make sure that your product page  and your E-commerce store is so good  that it is always the number one choice.  And if that is the case, you're going to kill it online.

Tags: , ,


If you enjoyed this article, subscribe now to receive more just like it.

Subscribe via RSS Feed Connect on YouTube

New Title

NOTE: Email is optional. Do NOT enter it if you do NOT want it displayed.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

FAIR USE NOTICE. Many of the articles on this site contain copyrighted material whose use has not been specifically authorized by the copyright owner. We are making this material available in an effort to advance the understanding of environmental issues, human rights, economic and political democracy, and issues of social justice. We believe this constitutes a 'fair use' of the copyrighted material as provided for in Section 107 of the US Copyright Law which contains a list of the various purposes for which the reproduction of a particular work may be considered fair, such as criticism, comment, news reporting, teaching, scholarship, and research. If you wish to use such copyrighted material for purposes of your own that go beyond 'fair use'...you must obtain permission from the copyright owner. And, if you are a copyright owner who wishes to have your content removed, let us know via the "Contact Us" link at the top of the site, and we will promptly remove it.

The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. Conscious Life News assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms.

Paid advertising on Conscious Life News may not represent the views and opinions of this website and its contributors. No endorsement of products and services advertised is either expressed or implied.
Send this to a friend