If you've recently started a new restaurant or want to revive your non-profit making restaurant, you'll be hoping to find some new strategies to help you gain more customers and, therefore, revenue. You'll also be hoping it won't involve spending too much since you've already pulled in most of the capital for the restaurant and its operation itself. Do not worry.
Here are 10 ideas to gain more customers which aren't too expensive and, at the same time, will also help you gain more revenue.
1. Collaboration with other businesses:
Collaboration with other local businesses is a great way to attract customers. Even though you may have to reduce your price, but you may end up getting more footfalls, which will eventually cover up the cost. Let's say you pick a partner for entertainment venues for adventure events like an escape room; you can partner with them and offer discounted rates. A collaboration may work both ways with both parties profitable in the long run, but it is essential to pick the right partner to do so.
2. Free wi-fi:
The power of Free wi-fi can never be underestimated. Even though we're in the 21st century where practically everyone is equipped with mobile data, free wi-fi is still a major attraction. Firstly, anything that is free automatically attracts the eye of a customer, and secondly, it also acts as a medium to bring in more customers at one time. Which means, there's a chance of food being 먹튀. Even though in big cities, giving free wi-fi has almost become routine now, Tier 2 and Tier 3 cities are yet to capitalize on this aspect of 먹튀사이트.
3. E-mail marketing:
Even though the mode of business of a restaurant involves a physical shop, it doesn't mean you can't use online marketing to your advantage. To build a customer database, you can use a sign-up form in your newsletter and allow external links of social media pages to be there with it. The final step is to send discounted codes and offers to your customers, which will attract your audience's attention.
4. Workaround your trading hours:
Knowing your busiest hours and your off-hours are essential to understand for 먹튀검증. It gives you a track record of the most sales and the least sales. According to its economics, you can optimize your profits by targeting your least profitable days and most profitable days. For example, if it's a Monday, which traditionally runs the slowest since that's the day people are getting back in a pattern, you can offer a 1 + 1 discount. Such lucrative offers may end up with more customers for you.
5. Tie up with food influencers:
Local food influencers have become the go-to person for restaurateurs looking to spread the word about them. Be it just a personal blog or Yelp or Facebook, a food influencer's vote of thumbs up for your restaurant will result in multiple customers walking in due to the vote of the influencer's approval. Use social media greatly to your benefit and have influencers, who have a lot of followers and can get traction to do it for you. In return, offer them a meal or invite them and their family for a sweet treat.
6. Form a group:
Nowadays, people expect a lot more from their local restaurant than in earlier days. People like to develop a community-like feel when they visit their favorite restaurant. Try to touch upon that topic by forming a group and allowing people to voice their opinion. Once they treat you like one of their own, there'll be some preferential treatment expectations that can be tackled. But the plus side is that you get a chance to earn a substantial amount of revenue from a small, concentrated group of people.
7. Start an Online Ordering App:
Even though the cost of making an app involves a substantial amount of money, it's worth considering the long-term investment aspect of it. The price is high, but so are the returns. Apart from an app, you can also consider a low-investment option such as uploading your menu on the website so customers can ring you up and place their orders.
8. Host events:
If you become hosts to events, you allow people to recognize you and, subsequently, enable more customers too. You can consider keeping a theme night for occasions such as Valentine's Day or birthdays, where people will have a great time and associate you with loyalty for future occasions. Hosting events will go a long way in establishing yourself as a reputed restaurant within the vicinity.
9. Promote gift cards:
What option will get you more options without a doubt? Offer free food! Yes, that's one of the easiest methods to attract more customers. You can start a gift card concept where people can buy for a less amount and gift others. This will ensure new customers come in as well, along with your existing base of them. Alternatively, you can also hand out free ice-creams, for example, as a strategy.
10. Connect with media:
In today's world, everyone is connected to the media one way or the other. If it's a big city, it'll most probably be through social media since people are more tech-savvy. Whereas in lesser-developed cities, it'll be through local television and radio. Get in touch with the local publications and give them a free tour of your restaurant. Allow them to be as free and frank as possible to portray your restaurant in the truest form. Connecting with media is a long-term strategy and will always add brownie points to your public relations.
In conclusion, the above strategies will help you to attract more customers to your joint. It doesn't matter if your restaurant is old or new, there's always scope for marked improvement when things aren't going your way. While some of the strategies mentioned above are free while some involve investment, there's no doubt that they'll be handy to you.