Are you searching for another way to grow your brand in 2021? Or, is your budget limited, so you need to find opportunities with little risk?
We're here to give you ideas for growing your brand, centered around holographic stickers.
What is a holographic sticker?
For holographic stickers, a picture says a thousand words. Here's how a holographic sticker can look:
Holographic refers to the material the sticker gets printed on. It doesn't define the shape or size of your sticker.
A holographic material had a rainbow, iridescent effect. You can use this effect in your design to make the colors metallic. Pretty cool, eh!
How can stickers be good for growth?
Here are the 3 main reasons adding stickers to your marketing works.
- They don't cost much: Such low costs equals lowering risk. We all love low risk because it makes something easy to try and iterate. Constant iterating gives greater results and, ultimately, higher ROIs.
- Seen as a gift: Giving a customer or influencer a holographic sticker in the right circumstances is likely to be seen as a gift. This is so powerful, which we'll explain why soon.
- They look super cool: A beautifully designed, premium metallic sticker brings a smile to our faces, creating positive emotions associated with our brand. Positive associations are great for our brands, and we're continually searching for more.
Why is gift-giving so powerful
Psychology's rule of reciprocity states that when a person gets a gift, they want to return the favor. Returning the favor can mean many things, such as:
- Buying products from you.
- Posts on social channels.
- Simply sticking the sticker on their laptop.
All of these great for your brand, especially at such low costs. Why not try it?
Using holographic stickers to help your startup grow
Let's dive into 4 great ideas on how custom stickers, particularly holographic stickers, can help your startup grow.
1. Search for guerilla marketing opportunities
Guerilla marketing uses unconventional means to deliver your brand or product.
A super cool example is when Puma paid Pelé (the international soccer star) $120,000 to tie his shoelaces in front of millions in the center of the pitch in the 1970 soccer World Cup final. It got great TV coverage – very smart!
Use this idea to inspire something that would work for you. Stickers can help you make a real impact when your target market isn't expecting it. We recommend having a Google for inspiration.
2. Put stickers in your product packaging
Apple is the master of this. Stickers with your product helps to get your brand in the hands of your most loyal fans (your customers). At such a low cost per sticker, this is a great way of ensuring your brand is seen repeatedly.
3. Giving stickers to social influencers
Micro-influencers are people on social media who have up to 150,000 followers. Find influencers who have a relevant audience and send them some sample products along with holographic stickers. If you send these to the right people, there is a high chance they'll give you a shoutout.
4. Make an impact with large floor graphics
A huge floor sticker applied outside your coffee shop or in your offices are becoming more common since Covid-19 because of social distancing.
Try changing your social distancing floor sticker into a memorable experience with your brand? Effective design can do this alone, incurring minimal extra costs.
Thank you for reading; we hope you've enjoyed learning about using stickers in marketing and that these ideas help your startup grow. If you have any more ideas, we'd love to hear them in the comments below.
