Let us begin with the very basics.
What is influencer marketing?
Influencer marketing is a type of marketing mostly present in social media platforms that includes product placement from influencers that endorse the product by purporting to have some social influence in the field or expert level knowledge in the product. These influencers could be anyone from social media personalities, journalists or even celebrities, the only catch is they should command some influence.
Types of Influencer Marketing
There are eight main types of influencer marketing campaigns that are very effective and are all equally efficient. Let us dive right in:
1. Host Giveaways
This is a very simple and popular type of marketing. It involves giving away free products to loyal followers. There are some benefits that come attached to this type of marketing, one is they tend to grow social interactions. Secondly, they generate brand awareness and popularity. This can be very effective.
2. Affiliate marketing
This is a type that solely relies on partners in promoting and advertising the products or services you offer. Based on an agreement, if a sale happens the partner will receive a certain commission. This will promote your brand by redirecting traffic to your website from social media and that is where the SSL certificate comes into action. It will safeguard your site from getting hacked.
3. Gifts
This works very simply, you send products to an influencer and hope to get free exposure and publicity. This could in the long run help build a strong relationship with the influencer and this will definitely work for you.
4. Social media takeover
To briefly explain this, it’s a type of influencer marketing that increases brand awareness by offering great and interesting content to the audience. This can be likened to relinquishing the reins to grant consent to the influencer to navigate your brand promotion on social media. The influencer will curate content for your product on an agreed period of time.
5. Sponsored Social Media Content
This involves partnering with influencers to produce and promote social media content to avoid getting drowned in the loud noise of social media. Here, you provide the influencer with a set of guidelines that should help design the content to be published across the social media platforms. Also you compensate the influencer for their time and energy.
6. Guest blogging
Simply because this method involves employing influencers in your target market to write blogs for your website. This is a great way to improve awareness. Here the use of SSL certificates goes without mentioning. Of course, using SSL certificate is key in blogs and websites. It assures that the content you deliver to your readers is not changed.
7. Brand Ambassador Programs
These are people who use the products and like it to the extent of promoting it for you. This way is pretty awesome because the influencer is actually passionate about the product and they promote it not just for the monetary gain, but because they love it. However, brand ambassadors are not easy to find.
8. Sponsored Blog Posts
This is simply paying good bloggers to generate content for your website. Since most people tend to rely on search engines for information on new products in the market, this can prove very effective in disseminating information to prospective clients. Let us now check few advantages of influencer marketing.
Key Benefits of Influencer Marketing:
After reading all those types of influencer marketing, there are certain benefits that come attached to it. Here are five of these benefits:
1. Improves your brand’s awareness
Influencer marketing plays a big role in expanding your reach on social media platforms. However, there is a catch, generating awesome content for your readers. Readers will always yearn for more if your content is terrific.
2. Builds some form of trust
Influencers are the most underrated and underpaid product promotion personnel. They play huge roles in building relationships, trust and credibility that all goes to favor your product. It also generates quick results.
3. Providing value to your audience
The motive that should fuel product development is to solve peoples’ problems however if it is small. Influencer marketing is all about this concept noting that influencers are already in touch with the needs of people they serve.
4. Builds great partnerships
Connecting with influencers and engaging with them can be the commencement of a great relationship in the long-run. They are at the core of any type of product promotion.
5. Reaching the target audience
Influencers are a sure way of reaching your target market. They also happen to be much cheaper and are an awesome alternative to mainstream advertising. Additionally, you don’t have to spend more funds on finding and testing your audience.
What is influencer marketing and its involvement with SSL certificates?
Of course, before embarking on this marketing strategy make sure your ecommerce store or website has an SSL certificate that plays a crucial role in beefing up the security of your site.
Additionally, SSL certificates are a crucial element that helps develop a good rapport with your client and they become more confident interacting with your website. They are the best preventative mechanism in preventing brute attacks and related incidences. However, be warned, there are fake influencers that impersonate their genuine counterparts. In social media, there are third party sites and apps that sell services to social media accounts that falsely add likes, followers, and comments. Instagram is the most affected by these frauds.
These could work against you and the best way to prevent this is by doing thorough research and consulting other brands that use influencer marketers.
Conclusion
Using SSL certificates in your website can help optimize the search engine results to favor your website. They help you to appear on the first page of search results across most popular search engines. Additionally, when coupled up with SSL certificates, influencer marketing can help you not only reach your desired audience but convert them to buyers. After all the main purpose of advertising is making sales. Try influencer marketing today and experience the difference.
