There is no doubt that eCommerce sales are increasing continuously. More and more consumers are now shopping for products and leveraging services from eCommerce stores. The main reason behind this is the convenience and luxury offered by online platforms.
Stats suggest that more than 50% of Americans prefer shopping online. In fact, 95% of the Americans shop online at least once in the year, whereas 5% have the tendency to shop almost daily.
This has left eCommerce businesses with an incredible opportunity to drive sales. The simpler it seems, the harder it is to achieve the desired goals in the eCommerce business. With a copious number of competitors trying to land the same customers like you, it is becoming increasingly difficult to drive eCommerce sales. You will find the competition tuff if you do not have a large marketing and advertising budget.
Don’t worry! We have a few tips and tricks for you that will help you drive 10x more eCommerce sales that too even without having to spend money.
- Use Pinterest
Never thought that Pinterest could help you drive more sales? Well, we are not joking. Pinterest can drive sales for your eCommerce products. There are many brands that have leveraged Pinterest to drive over 90% of the traffic on their website. You can use the latest feature of Pinterest i.e., Buyable pins to take your website sales to the next level. These pins allow your users to directly buy your products from the pins on Pinterest.
- Increase Checkout Options
Does your website have a specified checkout process? Don’t be proud of it as it can be the reason for not being able to attract more customers.
How?
Let's say I am scrolling through an eCommerce gift store and I really like antiques. In order to buy it, I add it to the cart and do the guest login. When I begin to checkout, to my amazement, there is only one option to pay using a credit card. Because of some reasons, I don’t want to pay via credit card, so I abandoned the cart.
This is just one example of how a lack of diverse checkout options can lead to card abandonment. There can be many other reasons leading to the same. Make sure your website has flexible checkout options for your target audience.
- Card Abandonment Email
When customers add products in the cart, it does not mean they are going to buy your product or service immediately. And if they are not making an immediate purchase decision, they are most likely to abandon it.
It is found that people with mobile phones have the highest cart abandon rate. What’s the point in putting all the efforts to drive the traffic to your website when your leads don’t get converted at the last phase of your purchase?
Prevent cart abandonment by sending a cart abandonment alert to your audience via email. Alert your customers and increase your sales without spending extra.
- Set up an Instagram Storefront
Amongst all the social media channels, Instagram is considered the best and most effective medium for driving sales. Instagram is one of the fastest-growing social networks in existence as it allows fans to directly connect with their favorite brands.
According to research, 80% of the accounts on Instagram are business accounts. Thousands of users have discovered a new product on Instagram making it possible for brands to drive free organic sales.
And if you are worried about the charges, don’t worry you need not pay a dime on Instagram until and unless you are looking forward to promoting your products via paid ads.
- Offer a Rewards Program
Did you know 20% of your current customers are responsible for every eight out of ten future sales? This is the main reason why you should keep your customers base happy and content. How can you do that? Simple, offer your customers with an amazing reward program. Offer them multiple value services within one program and maybe charge an annual participation fee. Remember, if you are just starting out then you would not want to charge a fee for your rewards program. As your focus is to grow initially,
What Else Can You Do?
These are just a few of the tips of many. You must follow these to increase your eCommerce sales without spending on ads. Apart from this, you can also try creating urgency amidst your audience about the deals on your products, incorporating a chatbot for 24/7 support, selling the benefits of your products, instilling videos describing your product and more.
Make sure to keep consumers at the heart of everything you do. Also, ask yourself if you are able to solve their problem or not. Different tricks work for different brands, find out what works best for you. Utilize the above tips and set your brand identity in the eCommerce world.
