Those who have had experience in managing a business probably understand that one of the most vital aspects of keeping a company afloat is through the use of effective marketing. Social media platforms have provided a foundation for most businesses to execute a marketing campaign without having to sacrifice a hefty amount of resources, but it is not enough to guarantee success.
This is the reason why some particularly creative businesses have been making use of happiness and humour to get their point across. In a world filled with aggressive marketing, it often comes as a breath of fresh air. Here are a few smart marketing campaigns succeeding through innovation and laughs.
The context of comedy
They say that laughter is the best medicine. Considering that most people – males especially – do their best to defuse a difficult situation with a coat of humour, there is a lot of truth to the saying. Movember is a charity movement, which aims to raise awareness regarding many of the issues that befall modern men. They are not exactly the cheeriest of subjects, but looking at all of the problems within the context of comedy often succeeds in ways where many others tend to fail.
Using creativity to outsource creativity
There was an ad that played in the Super Bowl about a young boy who tricks a man into using his shoddily made time machine, and the fuel happens to be Doritos. It was a smash hit and earned its five million dollar spot in the event. Considering how well it was received, you would think that the budget of the ad reflected the success. However, it only took two hundred dollars to make.
During the “Crash the Super Bowl” contest held by Doritos, the ad was sent by the eventual contest winner, a move that made money for everyone involved. Sometimes, you can use creativity to outsource creativity!
Handing a helping paw
There are some businesses out there that might have a challenging time focusing on innovative strategies due to the nature of the business. For example, antibodies.com use their adorable dog Penny for light hearted social media posts.
A furry companion can do more than add a bit of humour to a marketing campaign – they can also act as furry mascots! That said, it is not limited to the use of a dog. You can make use of just about any adorable critter you can think of – even pigs!
While there is no denying that marketing is not something to be taken lightly, it is vital to consider all of your options. Perhaps humour and innovation might serve you better than an aggressive marketing strategy!
