Introduction
It is tough for a new brand to get up-and-running right from the get-go. Most new business owners are overwhelmed at the idea of starting their new businesses in already saturated niches.
Whether it is food, medicines, or clothing, there are already thousands of businesses competing for the same set of customers.
Most experts point to the direction of leading creative marketing strategies on social and search to reach out to target audiences. Yes, it works, but it still requires a lot of time, effort, and investment.
While having an online presence is essential, brands look to optimize marketing activities on an offline medium as well. In this article, we are going to help new brands with their marketing and advertising strategies, by pointing them in the direction of a simple, yet highly useful strategy: custom tote bags.
Custom Tote Bags: How it can help your New Brand
Before we get to the actual strategy, let us look at certain life-scenarios where tote bags are used by individuals-
- Shopping for groceries
- Going to the Gym
- Heading to the Office
- College essentials
- Day in the Park
The intention behind listing the various places people use tote bags is to give the new brand’s an idea as to how popular tote bags really are. With more and more individuals being conscious about the environment, organic and eco-friendly tote bags are the rage.
If you are able to integrate custom tote bags in the marketing and advertising promotions of your brand, you have a hit on your hands.
By offering these as packaging for your goods, or creating a form of surrogate for the brand, you can ensure your customers to become ambassadors for your new brand.
Why New Brands should look at Custom Tote Bags for Marketing and Promotions
In this section, we will look at four reasons to help new brands consider custom tote bags as a marketing and promotional strategy-
1. New Brands don’t have Unlimited Budgets-
Almost all start-up entrepreneurs and small business owners would relate to this fact. They want to keep the costs down and ensure that every penny spent delivers the maximum ROIs. Custom tote bags are pretty affordable and if ordered at a wholesale rate are priced below the dollar mark. This means that you do not have to break the bank to afford them.
2. An extended period of Marketing-
As a new brand, if you are going to for high-quality washable custom tote bags, it would mean that someone can use them for a long time. This means that as long as they do not tear at the seams, people are going to use it for their grocery runs, gym visits, and other commitments. The more people are able to use a tote bag of your brand, the longer will your promotions run.
3. Proper Branding Spaces-
If you are a small business owner, you can use the custom tote bag’s frontage and back for promoting your brand. In addition to having your brand logo and name, you can include something, which is useful to the people. For example, just a small statement like ‘Keep Yourself Hydrated’ can go a long way to remind people of their water intake throughout the day.
4. Supporting a Cause-
People like brands, which are connected and attached to causes. In this sense, a custom tote bag can serve two purposes. Not only can it be made from eco-friendly recyclable earth-friendly materials, but it can also be sourced from places, which employ the destitute, the homeless, women, or other marginalized groups. This can be a great way to arouse brand empathy.
The Final Word
New brands, which are looking to push their marketing on a limited budget can take help from custom tote bags in a major way. They are not only aesthetically pleasing but carry strong messages and are highly functional. At the end of the day, every consumer wants a brand to give them something, which they can use and adds value to their lives.
