Over the past decade, the Brazilian market has come a long way. An economy that was once considered unstable has seen a constant influx in revenue, mostly attributed to outside vendors. Be it healthcare, finance, or legal every industry wants to be a shareholder in modern-day Brazil. However, in order to stake a claim in this competitive market, you must strategize carefully.
Carefully placing marketing content in a new market can make your business phenomenal, all before you step a foot outside your office door. However, in order to fully tap into the Brazilian market potential, it takes more than handing out a few flyers. Marketing material requires a customized approach. Unlike other technical documents, your marketing material is strategically designed to let your target audience get to know you, like you, and trust you.
Steps To Emerge Top in the Brazilian Market
Whether you are a new pop-up shop or a well-established corporation in your home ground, these seven insights will grant you access to the Brazilian market.
- Does the market require your product?
- A product that works great back home does not necessarily translate to working in the Brazilian market. Therefore, there comes the need to do adequate research to see if your product is in demand.
- Friends with knowledge
- South American culture is always inclined towards establishing business through common friends. Visit the social circle within your business community to brainstorm together on Brazilian business ventures.
- Getting to know the competition
- Inquire about similar businesses that may be doing well for themselves in the Brazilian market. If needed see what enhancements you can possibly make to the product to offer something different.
- Understand how things work
- Definitely set aside time to see how business is conducted in Brazil. Understanding the rules and regulations that apply to your business is a vital step in presenting your business in a proper manner. You definitely do not want to be on the wrong side of the law when starting a business in a new country.
- Inquire about booming industries
- Surveys indicate that the tech company is huge in Brazil right now. However, there are plenty of other sectors that need the proper nourishment and care to boom into the next big thing. Then again, you also want to ensure that your investment does not turn out to be a dud.
- Give your business a boost
- Look into potential business startup accelerator hubs. These hubs are specifically designed to help boost businesses with a local audience.
- Invest in professional Brazilian translation services
- The importance of this tip cannot be stressed enough. As marketing documents are not to be translated literally, but culturally you need to ensure that your translation agency has experience in handling the proper forms of translation.
- For example, you do not want a Portuguese translation service handling your Arabic document translation. To make things easier, we recommend teaming up with a Brazilian Portuguese translation service and creating a glossary and terminology base so that the translator knows exactly what to translate and how. You could also create a style guide for linguists so that the translator knows which tone you would like them to use.
Why LatinoBridge?
It is a cutthroat marketing world. Leaving many Brazilian Portuguese translation services to rely upon gimmicks to grab consumer attention, but at LatinoBridge, your leading source for English to Portuguese translation services, have no such desire. The main top four reasons why we stand apart from our competition:
- We have a global reach due to our multilingual team members that can help you with nearly any translation on this planet.
- We are born and bred in Latin America making Spanish and Brazilian Portuguese our primary language. Our Portuguese translators not only understand the language, but also can guide you in an expert manner around the cultural and lingual matters of your Brazilian Portuguese translations.
- We ensure that every decision is led by our customer, without your “ok” not even a ‘.’ can make it to the final round.
- Most importantly, we guarantee a simple streamlined process – right from the beginning we set you up with a project manager who will guide you along until the very end.
From your Portuguese document translation to any localization of your marketing content, let LatinoBridge help you bridge the cultural gap. For a free quote, contact our team today.
