Entrepreneur, Igor Casapu, has engineered a unique solution to a global crisis; BeeRole, a virtual hive set up to bring together beekeepers and honey lovers all around the world!
Casapu found the inspiration for BeeRole in his passion for taking action against the growing environmental threats we face. Specifically, the alarming rate of decreasing bee populations in ecosystems worldwide. BeeRole functions as a social media marketplace geared towards supporting beekeepers, growing the honey industry, and uniting people under an urgent cause; saving the bees.
Where would we be without bees? As far as important species go, they are top of the list. Honey bees are critical pollinators: they pollinate 70 of the 100 crop species that feed 90% of the world. Honey bees are responsible for $30 billion a year in crop profits.
That's only the start of the problem we face if we lose bees from our ecosystem; we will lose the plants that bees pollinate and all of the animals that eat those plants. With a disruption like this to an ecosystem, the entire food chain is affected, and whole ecosystems can collapse as a result.
A world without these critical pollinators would struggle to sustain the global human population of seven billion. We would see massive food shortages, a tremendous increase in the prices of produce, and a subsequent decline in human nutrition. We depend on honey bees to sustain the ecosystems that sustain us.
There is no one reason we can blame for the rapidly declining bee population, though possible causes include the loss of flower meadows, the crab-like varroa mite that feasts on their blood, climate change, the use of pesticides, and habitat loss. The fact is that regardless of the reason, we are losing bees at a shocking rate, and the crisis grows more urgent each day.
The solution for this ecological crisis lies in a pressing need to protect the surviving honey bees and create more hives. The world is predominantly motivated by industry; we need to support the industry that supports the bee population, namely HONEY. Beekeepers may just be our saving grace, but as with all small businesses, beekeepers often have a hard time selling their products on a global scale.
Enter BeeRole – This social media market place is a one of a kind solution to a one of a kind problem. Casapu combined his ideas of sustainability solutions and virtual social marketplaces to create this ingenious solution. From selling honey to connecting beekeeping communities, BeeRole is the one-stop-shop for all honey needs.
Through BeeRole, beekeepers can sell their products on a fair trade market, and consumers can taste honey from Zimbabwe to Nepal to Mexico. BeeRole is so much more than just a honey company; they solve the crisis we face in the massive decrease in the number of bees in the world.
If these contributions to the community were not enough, BeeRole has also created the 2 Billion Bees Project. BeeRole is donating 1$ from every sold jar of honey to save bees all around the world. By creating 200k beehives and donating those hives to over 100 affected countries, over 2 billion honey bees will be saved. Each beehive saves 100,000 bees and costs $100; therefore, each $1 saves 100 bees!
By tackling environmental issues like habitat loss, small business concerns such as the lack of a niche market place, and social roadblocks in awareness in education, BeeRole has found an all-encompassing way to go about solving one of the most pressing issues of our time. Not just a honey company, social media platform, non-profit, or marketplace, BeeRole is everything we need to save the honey bees.
Saving the bees is an issue that has the power to unify every single person on the planet as it affects each and every one of us. Casapu warns, “Living on a planet where everything is interconnected, it is easy to understand why losing our pollinators could lead to disastrous consequences.”
For more information, please feel free to watch this video, or take a look at their website.
