Instagram. What do you know about it? That it is one of the most popular social networks in the world? That it has over a billion active users all over the world? I am sure the last number was shocking for you, because you could never guess that it is so fantastically popular. And if there are more than a billion users, how many of them are the creators? Essentially, all of them. But there are somewhere around two million popular creators with many followers. And if you want to be one of them, you need to fight for every user, for every like, every view of your stories. And there are many scenarios of becoming popular on Instagram, and today we will examine some of them, or in other words talk about Instagram promotion for your account. So, buckle up, and get ready to find out something very interesting!
First, what are you creating on Instagram? What is the type of your content? Lifehacks? Beauty? Cars? Business? Every type of content has its own peculiarities that you should bear in mind. One of the strategies for Instagram popularity could be clever work with content, publication time, hashtags, tags. By spending more time learning, you will be able to increase the flow of followers to your account, and eventually grow. However, this approach requires much effort and time, as well as tons of content for publication. So it looks almost like work to me in this case.
If your position is similar to mine, you can try the second approach – promoting through Instagram. Instagram has its own promotion feature. However, this feature is based on Facebook algorithms, so it won’t be too effective. As you know, people don’t particularly like built-in promotion in Instagram or Facebook. So be ready for moderate results. This way of increasing your popularity is interesting and easy to execute, but it leaves you fairly limited and not very satisfied. So, let’s look for other options.
Now, the last option, at least for me. Paid promotion from outside company. Such promotion is often more effective that built-in, because it looks like recommendation, for example in blogs, on other accounts, and overall on the internet. And it is more native this way, so people click to such “ads” more actively, and the result is not only more organic, it’s more effective also. And it’s affordable, so everyone can try it.
Despite all these approaches are good, the best decision will be to combine all of them. Because there are too many competitors. The most aggressive strategy is the best for Instagram, the attention of users is too low, so better find the way into their lives and interests, so they will never forget about you!
