It is fair to say that social media has changed the modern world. After all, the average person spends 144 minutes a day online, with the majority of this time being spent on websites such as Facebook, Instagram, and Twitter. While many people use social media to keep up to date with their friends and family, it can also be used effectively as a business tool, helping you grow and develop your brand whilst increasing profits. With that in mind, here are some top tips on how to best use social media to promote your company and work.
- Build a brand
One of the most important things to consider when cultivating your social media presence is the image you want to represent. How you design your posts (the written content and accompanying pictures/graphics), should match your brand perfectly. Try to stick to the colors featured in your logo, or use a set filter over photographs so that they all look similar. When you follow these steps, clients will be more drawn towards your socials as they look well thought out and professional. As a result, they are more likely to follow the account and make a purchase.
- Be consistent
The stronger online presence your brand has, the more likely you are to succeed financially. One way to increase a presence is to be consistent within your posting. You should not post more than once a day (except for Instagram stories) and you should try to stick to a regular posting schedule. When you are inactive, you are likely to lose followers. Plan for the kind of content you want to produce and schedule to go out ahead of time.
- Pay attention to analytics
The best way to understand whether or not your social media marketing campaign is working is through investing in marketing software. Software, provided by companies such as VisualVistor, will allow you to find out more about your clients. Whenever they open your website, phone your hotline, or make a purchase – you will be able to find out where they found out about your company or what links they have clicked on. This means you can find out which of your social media pages has the best outreach/is bringing you the most traffic. As a result, you can adjust your spending accordingly – promoting the pages which get the most attention to drive sales even further.
- Post Reviews
Marketing software also allows you to share customer reviews on your website or socials with just a click of a button. This is a great way of boosting your online presence and can draw in clients, especially if the reviews are particularly positive. Taking on feedback from your customers is also a great way to build trust with your customers it shows that you value their thoughts/opinions.
- Interact with customers
When a customer or potential customer feels valued, they are more likely to make a purchaser or consider the brand again in the future. Therefore, you must use your social media to show your clients how much you value them. This can be as simple as replying to/liking comments or any tagged photographs, or uploading opinion polls for them to answer onto your stories. Staying connected with customers, especially during this time, is vital in succeeding in a technological world.
