How much insight do your surveys get? The logical part of having surveys is to get feedback. The response gives decision making and this leads to problem-solving. However, how well do you receive a response? The question should be am I making the right survey design? Survey design is the creation of surveys to receive a maximum or full response. The feedback from the survey research team gives business and organization solutions. Survey designing includes having online survey tools that build surveys. They can also be pre-designed survey templates.
Steps of good survey design
Survey questions should be accurately designed to give the right opinion and response. The questions should be genuine and suit the business. The correct response to the wrong questions is a total waste of time and energy. Make a good question through a proper survey design that organizes and prepares the questions.
1. First, identify what to cover in the survey
Survey design is the last thing one should think of. First is have a clear objective as to why you need the survey. Find out why and what to cover in the survey and get the correct topics. Who and what is going to about is the key step to starting a survey design. Make objectives such as:
- The demographic information to cover
- Calculating the net promoter score.
- Should it be a macro or micro survey?
- Type and how many questions in one survey.
- Open or close-ended questions.
Have the proper respondents to take the surveys for proper results. How do you get the right survey takers? The online survey website has people who get paid to take surveys. They have the right quality for each survey according to their profiles and locations. When you have what to cover the right respondents will get the right information.
2. Write short and simple questions
With the objectives and what to cover set. Now create questions from the core topic. Don't have questions that don't attach some value to the objectives. This will give a different response and no solution to the problems. They should be simple and short not to irritate the respondents. Short questions help saves time and gets accurate answers. Have a systematic way of questions and also stick to the objective.
3. Avoid technical terms
The survey is not a professional or expert thing. Don't have jargon or difficult terminologies in the survey. Respondents give better answers when they can well understand the questions.
4. Open and ended questions
Have a balance of the two question formats. This will encourage the respondent not to leave some questions unanswered. Give a tone in every question for them to feel comfortable and genuine while answering.
5. Spend enough time designing the survey
Besides having all the above, one should have enough time to check on the questions. Create realistic questions and have a clear picture of the pre and post engagement with the survey respondents. Give the right tones to the question. A feeling to be felt by the respondent showing the need for an answer.
The business of the survey researcher should analyze the feedback after the survey is taken. The response is mainly for problem-solving and decision making. However, feedback gives you a sense of what to add when designing in the next survey. What to add or deduct, learning the right audience to targets. All this falls under the designing part of each survey. Note surveys are unique according to the topic and objectives. They shouldn't be compared or offered to the wrong audience. Each should apply at a given time and also designed to suit objectives.
