When deciding which promotional products to go with for your business, you may be focused mostly on price. Budget is always an important consideration when investing in promotional products, but there are several other factors to consider when determining if a specific promotional product is a good deal or not.
Not only is it important to think about what kind of promotional products support your brand image, but you also want to decide how and where you intend to distribute the items. The best deals on promotional products will come through products that have staying power, that will be used regularly, and that have a clear message about your brand.
Choose Promotional Products With Staying Power
Going with a promotional product you only have to spend money on once is a great way to save your promotional budget dollars. You can get custom flags that look great wherever you put them, and they can be seen from far away. Custom flags last a long time, and they are as versatile as you make them. Get custom flags cheap that reflect your brand and are easy to read. Put them in front of your store, take them to trade shows, and use them at community events. Smaller ones are even great to hand out at events. Take them with you when you march in parades or go to festivals.
While you can certainly hand out custom flags, they are more a product that will stay closer to your business. If you are a realtor or have some other form of mobile business, you could certainly take them out with you when you travel; and they are an excellent way to get your business found at trade shows and places where you would rent vendor space.
Custom flags with your brand name and logo will catch attention, and they last a long time so you only have to invest once.
Choose Promotional Products With Bang
You want your brand to be a household name someday, and your promotional products will support that. You want products that are not likely to get lost because it is no good to spend a bunch of money on a product that people will throw away or lose within a week. The job of these products is to get people to recognize and remember you, so you want to give them something of at least modest utility.
Promotional T-Shirts
More than half of Americans have t-shirts with company logos on them. The bonus with t-shirts is that you are reminding the wearer of your company, and you are also advertising to anyone who sees the wearer out and about that day.
You will get your logo in front of friends and family, and it is almost as good as word of mouth when they know someone who patronizes your business and likes it enough to wear your t-shirt.
Promotional Mugs and Water Bottles
Coffee mugs and water bottles are hot promotional items that will get used regularly and may end up in front of other people. Customers will think of your business every time they drink one of their favorite hot beverages or go to the gym.
Visitors may see the mug or bottle, and coworkers will certainly see them if your customer takes them to work and sets them on their desks for their late morning refill.
Promotional Calendars
Promotional calendars last for a finite period of time (unless you get a perpetual calendar), but they will be in front of a consumer’s face every single day for that entire year if you manage to give them a calendar worth hanging up. Calendars can also be taken to the office, so co-workers may also see the calendar on a regular basis.
Planners are nice because they encourage interaction that will center attention on your logo every time someone uses it, but people are more likely to display a traditional calendar with pictures. In order to determine which kind of calendar to go with, think about who your audience is and what might be most useful to them.
Promotional Totes
Promotional totes are the perfect item to take with you to trade shows, where people always end up with more stuff than they can carry. Be the business that actually hands people something they can use right away by handing out totes with your logo on them.
In addition to using them immediately, they may use the totes you are giving out as shopping bags at the grocery store or mall. This is another way to give people something useful while getting your logo in front of as many people as possible.
Final Thoughts
Getting the best deal on promotional items means getting the most bang for your buck. You want items that you can keep around your business for a while and will get lots of attention, or items that will get used often by the people you give them to.
Whether you get custom flags cheap, beautiful wall calendars, or utilitarian shopping totes, your promotional items need to have your company name and logo on them, come in your brand colors, and convey your brand message. Happy Shopping!
