If you already have a drug store and are thinking about setting up an online drug store, you can change your business for the better. However, in addition to knowing how to manage your e-commerce and attract more customers to your website, it is also essential to be aware of this type of virtual store's legal requirements.
With that in mind, we have prepared this article to tell you what the legal requirements are for setting up an online drug store, and we will also give you some tips to sell more. Check out!
Legal requirements to set up an online drug store.
In Canada, the FDA (Food and Drug Administration) is responsible for regulating medicines' sales and advertising. Therefore, if you are thinking about setting up an online drug store, you must first pay attention to the regulations.
You should also be aware of advertisements, as FDA prohibits any kind of promotions or advertising of drugs that require a prescription. We have a complete article on all legal requirements for an online drug store.
Tips for selling more at the online drug store
Now that you know how to set up an online drug store, it's time to focus on sales from a regulatory point of view. It is never too much to remember that ensuring customer satisfaction with timely deliveries, good service, and problem-solving is essential. However, we have a few more tips that can help you increase sales.
Register Your Drug Store
The establishment must be registered; this allows discounts of up to 90% on the cost of some medicines to the client, and the Ministry of Health transfers this amount to the drug store.
Remember that discounts are an excellent way to attract customers to your online store. Even if you decrease the gain for each item sold, you can increase the sales volume. That is, one thing compensates for the other.
Perfumes and cosmetics sales
An online drug store does not survive on medication alone. Therefore, offering different perfumery and cosmetics items is an excellent way to boost sales of your e-commerce.
Still, you must have a session within the site intended only for these products. Keep an eye on offering a good diversity of brands and choose those that are the most sought after.
Self-handling
If you already have a handling laboratory in your physical drug store, expand your business to the virtual world. After all, this is a way to expand your niche since there are several specialties, such as herbal medicines, veterinary, biomedicine, orthomolecular, nutraceuticals, and dentistry.
Just remember that FDA has different regulations for handling pharmacies and conventional pharmacies. To act in this area, it is necessary to meet all legal requirements.
Partnership with doctors
This partnership can work in two hands. In other words, doctors can recommend your drug store to buy medicines. In contrast, the pharmacist can recommend the doctor's office when a customer comes to the establishment because they have a health problem.
