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Consumer Photo Retouching Strategies for Growing Sales (+ Strengthen Brand Value)

Posted by on February 16, 2021 in Stuff with 0 Comments

Garment Retouching

The fundamentals of clothing retouching are essentially the same when you're filming smooth, on a hanger or a mannequin, or on a model. Your greatest concern is to tidy up and shape.

No matter how much time a stylist needs to plan, samples aren't going to be flawless.

Yeah, when you're taking samples, the car transparent background pictures won't be flawless straight out of the frame.

Your stylist might be able to solve some of the issues by planning product photoshoots, pinning, and creative arrangements, but what do you do when the fabric is too sheer, color is off, or one leg is longer than the other?

Retouching can fix issues that can't be dealt with in the studio (as well as simplifying many that can).

Taking a look at some typical retouching methods, broken down by the stage. We'll also speak about two strategies that come below the basic stage of categorization:


ghost mannequins

Light Retouching: The Fix It Up Process

Light retouching focuses on washing, which involves deleting and restoring seemingly unnecessary information. In this case, there are a few cosmetic choices that need to be taken, and ultimately, you're making fixes.

Before and after, the jean legs were reworked to remove the creases created by the styling of the mannequin ankle.

You're almost always expected to eliminate signs of styling, wear, and construction issues. This involves scraping ashes, needles, untidy sewing, and loose threads. It also involves removing heavy wrinkles such as wrinkles or wrinkles from styling (like if a trouser leg has been shortened by a stylist with a mid-leg fold).

Light retouching also includes recreating image clipping path services areas after removing small props, such as hooks, wire paws, or mannequin necks.

When using mild retouching

If you have a small budget, you're going to have to conduct this amount of retouching. Showing somebody a worn prototype with pins sticking out of the shoulders is not a true depiction of the items.

Medium Touching: Low Hanging Fruit Process

Medium-level retouching mostly emphasizes brushing but also begins to shift into smoothing form.

You're doing everything you've done at the light stage, although you're still taking more subjective/aesthetic decisions to enhance your profile proactively.

Before and after retouching to remove the crease created by the misfit, remember the armpit and the shoulder section.

For e.g., you're always removing packaging wrinkles, but now you're also removing wrinkles and wrinkles created by misfits or fashion challenges. Like, if the product suits a mannequin too closely and the creases are irregular on opposite sides of the body, you will eliminate the creases by retouching.

You're focused on the outer form, too.

The form is one of the most important aspects of clothing product photos since it's a demonstration of fit. Using retouching to smooth the edges of your fabric, eliminating tiny bumps from an uneven fit, is an ideal way to enhance the appearance of your items.

As medium retouching is used

In most cases, we suggest this degree of retouching. You get all the cleaning of the light retouching along with the changes that are important to almost any picture of the label. If you have unique challenges that are not being tackled at this stage, you should up the ante to heavy retouching.

Heavy Retouching: The Method of Detailing Picture

Heavy retouching relies on specifics such as shadowing, imprinting, and continuity.

Again, you're doing everything you've automotive background done on a medium level while adding extra retouching.

Using refurbishment silhouettes can build an incredibly clear form.

Remember that a highly edited image is always not one you look at and think, “Wow, that looks plastic! “It isn't heavy retouching, and it's bad retouching.

Nowhere does someone ever look at one of your advertising photos and think it's fake. That's destroying your reputation with the audience right away, and there's no selling without confidence.

Let's think of it in terms of creases, still one of the main problems tackled by retouching, to explain extreme retouching.

At the heavy touch-up stage, you're not only eliminating the visible creases; you're also reducing the hard shadows, contrasts, and highlights created by the creases. It's a more discreet approach that can enhance photos of tough textures, such as laminated jackets.

Often unintended imprints occur and create uncertainty about what is part of a garment and what is induced by outside factors. For example, the sheer fabric may reveal clear patterns of mannequins, panties, nipples, and pockets. The retouching will remove these distractions.

The retouching will also ensure that edge lines such as sleeve cuffs, trouser cuffs, waistbands, and hemlines have a clear form.

By clear shape, I mean things like always curving in, curving out, or standing upright.

Consistency is appealing to the eye and demonstrates attention to detail that establishes trust with the client.


Many human expectations of appearance are focused on symmetry; for example, several studies have found that more symmetrical faces are considered more attractive.

Why is that important? Since it alludes to the psychological preference for symmetry of the clients (and probably even of you!).

Before and after retouching to maintain the symmetrical form of the product images.

If symmetrical clothes, like most coats, skirts, tops, and trousers, is taken asymmetrically, it looks messy.

Often it produces a pronounced lean, or it makes the consistency of the building look bad. This is particularly apparent in product photographs taken on mannequins or hangers, where there is no implicit human movement to make anomalies look normal.

Symmetry can be used for retouching by setting criteria and extending them across the product category.

For e.g., for outerwear like a jacket, we're going to:

Set up a vertical axis

Fit the height of the main points, such as elbows, armpits, skirts, hems.

Match the width of the sleeve

Fit the distance between the torso and the sleeves.

Ensuring symmetry through retouching is one of the most beneficial things you can do to build a consistent and appealing presentation, and we suggest it regardless of the degree of retouching.

Invisible / Ghost Mannequin

We've already discussed the phantom mannequin effect, aka the ghost mannequin, but it's worth remembering again.

In short, the invisible mannequin is a post-production technique that blends two or more images to produce a single mannequin-free image. It has the advantage of illustrating the form of the figure and revealing more of the product than is otherwise necessary while eliminating distractions.

Invisible mannequins are a reasonable choice for marketers that require on-screen scenery but do not want mannequins in their photos or a budget boost for models.

Talking about the designers…

Retouching & Cropping Model Skin

I've discovered that if you launch a talk with someone outside the photography industry about retouching (“You know, Photoshop”), nine times out of 10, they jump right to body recognition, ads, and the negative consequences of unfair standards on women.

We're not worried about body form here.

It's a legitimate discussion, and one that we've explored in detail elsewhere, but this post is about skin retouching.

We don't touch body fat or bone structure.

Before we delve into various aesthetics around moles, skin tones, and eye bags, let's talk quickly about the often ignored element of model image handling: cropping.

Cropping: Face or Faceless?

If you have model product photos that are tops or full-body, you might want to try avoiding any headaches by simply cropping them out.

The standard model picture crop is at the top of the head. After all, a pretty face helps to sell the commodity.

The cropping part of the model's face impacts the rights of use, casting, product emphasis, and retouching.

However, rising continuously on a particular axis, such as below the eyes, below the nose, or below the lip, has its own advantages.

1. Use of privileges

Many models and companies are open to awarding rights to faceless photographs for longer stretches than face-to-face images.

It's pretty simple: an image where the model can't be found isn't as important as an image where it can be.

Please notice that the rights to use the picture can be complicated. If it's not explicitly discussed in the model release, don't just presume that you should crop the face of the model and use it forever.

2. Model castings

If you're focused on fit and don't have to be as careful with the profile, you can cast a broader net when casting models. This can mean greater health of the body and lower costs.

3. Emphasis on commodity

The eye attracts the eye. If the face of the model is on the page, viewers will naturally be drawn to that face. If they look at your face, they're not looking at your product. The crop below your eyes and you can retain a greater emphasis on the commodity.

4. Simplification Retouching

Since the face is exposed and inevitably draws close attention, a disproportionate amount of retouching time is expended on it relative to other sections of the model. If you take off any of your faces, you don't have to deal with flyaway eyebrows, eye lines, or wrinkles, freckles, and general skin blemishes.

No matter where you want to crop your model product pictures, you should be accurate. You're just going to have to determine what type of retouching you want to use on the rest of the model's skin.

Skin Retouching: Know Yourself

Face retouching is about knowing the esthetics of the company and keeping true to it. It's less about “how much” you want to recreate and more about making sure that the remake you do strengthens your name.

Let's look at two separate skin retouching types for comparison:



They need a comparable amount of work and would also cost you almost the same as you employ a skilled retoucher or service.



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