Introduction
Many businesses in recent years have tried to engage with digital marketing at multiple levels.
What has accelerated this necessity has been the pandemic that struck the world last year.
With lockdowns and restrictions on public places becoming the norm, brands are looking to reach their customers through the online world.
This is one major reason why digital branding has become so important in recent times.
However, for a business that is only used to traditional models of marketing and advertising, digital branding can be confusing.
In this resource article, we are going to help brands that are looking for digital rebranding services. This beginner’s guide is going to be very helpful if you are a business looking to go digital anytime shortly.
Digital Branding: What does it mean?
Digital Branding usually refers to the process of brands establishing a presence, maintaining a competitive role, and engaging with digital platforms.
For example, search engines like Google and Social Media Platforms like Facebook, Instagram, TikTok, and others have become important for brands when it comes to digital branding.
Business websites and social media profiles are the first steps that a brand needs to take when it comes to digital branding. You need to understand that digital branding is a little different from digital marketing. While the terms are used interchangeably by many, there are nevertheless differences between the two.
With more and more consumers using digital for more than just entertainment, these platforms have emerged as a life-saver for brands. When the whole city is under lockdown or has travel restrictions, investing in a $10,000USD Highway Hoarding does not make a lot of sense!
List of 5 Essential Elements that your Digital Branding Strategy needs to cover
1. Logo, Colours and Brand Name
The first identification for a brand is usually its logo and brand colors, not to mention the name. Think of some of the biggest companies in the world and the first thing you will notice and remember is their logo. This is why it is important to invest and do a lot of research when creating the brand logo. This will go a long way in spreading awareness and recall.
2. Business Website
Think about your physical business and how much you are invested in maintaining it properly. You need to exhibit the same level of dedication and resources in creating your business website. Unlike your store, office, or showroom, a website is live 24×7! Meaning, that your customers can visit it and send in their queries or buy from you any time of the day.
3. Content Marketing
Seeding content to influencers and bloggers on search and social can help in spreading the word about your brand. For example, if you are in the food business, you might want an expert blogger to share an article about your business on his website/social media platform. Also, be sure to post a press release on all of the best free press release sites. This will help his/her audiences to get to know about your brand and engage with you in terms of sales.
4. Social Media Pages
If your brand is not doing SMM, you are losing out on a lot of great benefits. Examine your business niche and choose the social platforms accordingly. Posting about your brand’s products and services will enable people to know about it. If they find it credible enough, you will start getting queries from social media in the comments section as well as through DMs.
5. Search Engine Optimization
SEO is the process of making your brand website rank organically on the search for your industry keywords. The higher you rank, the better are the chances of you generating traffic, clicks, and sales queries. The higher ranking also exhibits that your brand is trustworthy and credible in the eyes of search engines and audiences alike. SEO is an important digital branding strategy.
The Bottom Line
No brand can survive or hope to become successful without digital branding in today’s times. It not only helps you gain a competitive edge over other businesses in your niche but also builds on the digital presence in order to woo more and more customers to your brand.
