Technology has taken quite a leap over the years, so it won’t be a stretch to call the current era “digital.” From shopping, traveling, to learning, everything seems to have gone online.
This migration has undoubtedly pleased the global consumers, and businesses have caught up to this. Nowadays, you won’t see a renowned business that doesn’t utilize the digital platform to expand its reach.
While the expansion seems simple on the paper, it really is not. The companies we see flourishing globally make it look easy, but they have an abundance of resources at their disposal.
Even then, some MNCs face hurdles, so what can a solopreneur do in such a competitive scenario? While there are numerous ways a solopreneur can try establishing his business, there are not many better alternatives than video marketing.
Now, you might wonder where the resources would come from for such a step. Well, the video in question is a slight modification of the traditional counterpart and can work wonders for a solopreneur.
We are talking about creating slideshow videos. With the youth appealing to the video content platforms, a slideshow video approach can help you out a great deal. Still not satisfied?
Here are the eight benefits of creating slideshow videos for solopreneurs:
Why a Solopreneur Use Slideshow Videos
There are many benefits of using slideshow videos, especially for solopreneurs, but here are the top 8 among them:
1. Engaging
There is a fairly-low chance that a new visitor will go through a pile of text to know about your product. This is where slideshow videos come in handy, as they can catch your customer’s eye within seconds.
However, to avail of its optimal benefit, you need to hone your slideshow skills to the level where the first slide can captivate the viewer. Try providing attractive as well as precise information, whether it is about your products or business.
You can try adding sound within the videos as nothing is more awkward than floating pics with no background score. If you are wondering how to make a slideshow with music, then click on the link.
2. Economical
Slideshow videos are undoubtedly economical, and this attribute is a life-saver if you are just starting your business. You do not need many things to create an engaging slideshow video, and there are even free apps that perform the task efficiently.
If you wish to get your hands on the best ones, then check out the best online video editors. Other than a functional video editing app, you need to gather meaningful information about your products/services/business, and this brings us to the next benefit.
3. Advertisement
A slideshow video can quite efficiently advertise whatever you are trying to offer. You can save unnecessary expenses on paid-advertising, and can simply post your videos on social media platforms like YouTube, Facebook, or Instagram.
Studies have suggested that human eyes are significantly triggered moving objects, so you should also make use of the fact. Do not put too much information, though, try to keep it short and crisp to retain the viewer’s attention.
4. Simple
Let’s be honest, images can fail to heed the desired results, and videos take a considerable amount of time. A slideshow video bridges the gap between solitary images and lengthy videos and provides an ample mixture of two.
Moreover, they are simple-to-make and offer essential information regarding your business views. Even if you have a tight schedule, you can take out the time to gather up enough data and visuals to create a dynamic slideshow.
5. Utilize Existing Content
One of the handiest pros of creating a slideshow is the option of using the existing content. You can take stills from your website and use them in the video.
It saves up the time to go through the web to look for royalty-free images and showcases your business ideals too. Furthermore, it also facilitates consistency as your content will throughout distinct mediums, i.e., your post-click page and video.
6. Data-Friendly
Although the youth today is getting ample data, they still prefer saving it up for their regular usage. Moreover, good luck finding someone patient enough to wait for your site or content to load. A study shows that most people will leave your site if it does not load under 5 seconds.
The same goes for your content, and slideshow videos save the day yet again. A slideshow consumes the minimum amount of data, thus loading faster, much to a viewer’s satisfaction.
7. Lets You Tell A Story
While a video would be considered ideal for a story-telling experience, there are multiple reasons why a solopreneur cannot afford it.
Be it the expensive subscription of the video editing tools or the sheer time taken in creating one; a video can put heavy restrictions over a solopreneur. A slideshow video lets you utilize the goods of a video and helps create a lasting experience.
You can use different tools, fonts, and images to narrate anything regarding your brand or its services. You can rest assured that nothing captivates an audience more than meaningful content.
8. SEO-Friendly
A newbie might discard the significance of SEO for business, and that severely restricts your online growth. If you create engaging slideshows that manage to generate clicks and views, it is a nod for search engines, showing that your site holds relevance.
Slideshows are an excellent means to accumulate clicks, thus offering you the ideal opportunity to attach your site’s CTA in the captions. A solopreneur should understand the importance of online relevance, as an SEO-friendly website garners optimal results and that too organically.
To Wrap It Up
Business today has gotten fiercer than ever, and even some huge-scale organizations are failing to cope with it. While this may sound discouraging, it should not stop a solopreneur from starting his business.
With apt preparation and efficient resource utilization, you can quickly climb the ladders of success. Slideshow videos are amidst the best marketing tools that seem tailor-made for a solopreneur. They are economical, time-saving, data-friendly, and generates clicks.
It sounds like a whole package, and it most certainly is. Therefore, no solopreneur should refrain from making use of the tool. Slideshow videos can immensely help your business establish an online brand while also garnering the desired results.
