Video is a powerful content medium for telling stories and it can contribute to the success of promotional campaigns and content marketing endeavours. Video is also an effective way to connect with people and helps one build and maintain satisfying relationships between the brand and its audience.
In 2019 statistics show that video content accounted for 80% of all consumer internet traffic. On average, social media videos generate 1200% more shares than images and texts. Stats also showed that 87% of online marketers made use of video content. Bearing all this in mind, now would be the perfect time to create video content strategy for your business. You can get all the knowledge you need online or consult with Wow How Studio if you need further help creating outstanding videos and clarity on effective video marketing.
Decide what goes into your video
You should decide what you want to include in your video, but it is also important that the right people watch your videos. Here are five tips:
- Ensure that you have a simple and clear video SEO strategy – SEO isn’t just important for blogs and websites but now even YouTube has become the second largest search engine as people use it to find specific videos and also search for information as they would on Google. If you want to make your videos easier to find on YouTube, you will need to have a catchy title. This is the first thing that gets peoples attention. Let it be informative and short, no-one wants to read a long title. On YouTube, only the first 60 characters will show on the video so plan your keywords well, much like what you would do for a blog post. Be sure to add keywords to your description and a link to your website as many people will be looking for this after watching your video.
- Be clear – you must make it very clear what the video is about. You must provide enough information so that people can decide whether or not they want to view your video. People often look at the video titles before they even watch the video. Try to write an accurate summary of what is entailed in the video and a few benefits that will come with watching your video. If your video is a narrative, then try to plot out the main points for viewers to read. It is also helpful to transcribe your videos so that people can choose whether to watch the video or just read the text format or do both.
- Use social proof – this is a good way of building trust for your product and letting viewers see that your product and your company are credible and reliable. This is a great way of increasing conversions. Studies indicate that 50% of customers find customer testimonials videos useful and informative. There are many effective ways of doing this, such as showing the likes for that video, comments and number of shares. It is also helpful if you can get celebrities to do your video testimonials.
- Create your video to get more conversions – once you have successfully encouraged people to watch your video you will need to focus on conversions. You can do this by including a clear call to action. This is very important especially if you want sales or leads. Ensure that your viewers don’t have difficulty engaging with your video. Do some research and decide when will be the best time to publish your video so that it gets lots of views within the first 48 hours. More views will mean that YouTube will recognise how necessary and important your video content is to its viewers. You can also offer incentives to people for watching your video like discounts, a giveaway or links to a free course. Be creative and think outside the box with your videos. Try different things to decide on what works best to bring in the most conversions.
- Choose the right distribution channels – this is imperative to delivering your content to the right audience. This means that you should send your video to as many channels as possible. Use your video on your website, to encourage new visitors to watch your videos. Share your video directly to platforms like Facebook, Twitter, Instagram and Pinterest.
Creating video content for your business is a great way of integrating your audience with your brand and allowing users to easily connect with you. Be creative and ensure that your content is interesting and rewarding to its viewers.
