The human race is suddenly starting to wake up to the devastating damage it has inflicted on the planet, and people are thinking about how they can help towards change. Reports that suggest that some areas of the Earth could be inhabitable as soon as 2050, along with outspoken environmentalists like Greta Thunberg, are helping raise awareness and persuading people to do their bit to make a difference. Indeed, consumers could soon value environmental impact over price. This is certainly something that comparison sites need to take into account.
Comparison sites are as old as the internet, and rose to the fore as a way for people to quickly find the best deals on everything from insurance to online gaming. Users can put their specifications into the automated services in order to find the most suitable price for the thing they are shopping for. The fact that companies like this exist has helped to generate competition in various markets and lower prices on the whole. But now it seems as though consumers could be looking for different things other than price when shopping around. In the modern age, the average consumer takes a keen interest into whether a company is operating with sustainable and environmentally friendly practices.
According to research of 1000 participants from the USA and the UK, 96 percent of consumers believed that they had the power to make a difference with donations, recycling, and buying ethically. In addition to that, 88 percent of respondents wanted businesses to help them do this. This highlights the fact that consumers are going to be looking towards companies that are turning to greener methods, rather than those continuing with harmful practices.
Comparison sites now need to take into account this societal shift and change their own priorities accordingly. Instead of simply showing the best prices, it would help for them to show customers which businesses are going green. The comparison industry tends to adapt to constant external changes well. The online casino sector, for instance, is frequently evolving and morphing into something different. An example of this is how a lot of sites are now offering free spins. This type of promotion was rare in the past. BonusFinder NZ ranks free spins offers and reveals the wagering requirements for players, who are constantly on the search for bonuses. Before free spins were big, comparison sites like this focused on listing deposit bonuses.
Ethical Consumer is an example of a comparison site which has already moved with the times and embraced the change. The site is dedicated to helping people revolutionize the way they spend and live their lives, and offers information about ethical businesses across a wide range of industries. These include health and beauty, food and drink, and travel.
Even flight comparison sites could see a shift towards environmentally friendly searches, especially seeing as how some air companies are now using biofuel to reduce their carbon footprint. In the same way comparison sites helped drive down prices across a wide range of industries, they could have an extremely positive effect on forcing businesses to consider their impact on the environment.
