Have you already launched your business website but are still struggling to get more traffic even if your site is packed with great content? This situation is common, and you should realize that if nobody clicks on your site, then all the content, design, and information on your website will go to waste. Fortunately for you, you can increase traffic flow into your site by hiring PPC or pay-per-click advertising services
What Is Pay-Per-Click Advertising?
PPC advertising is a technique used in online marketing where website owners use strategically-placed online ads, and they pay fees only when visitors click their ads. With PPC advertising, you can bid to place your ads on top of organic search engine results.
How Does Pay-Per-Click Advertising Work?
When website owners use PPC advertising, they pay a specified fee every time a visitor clicks on the ad and the visitor is redirected to the website providing the product/service they are looking for. This fee, also called cost-per-click (CPC), may range from a few cents to more than $50 per click, depending on what industry the website belongs to. For example, websites advertising legal services should expect to pay an average of $40 per click since it is a very competitive industry.
Another option for PPC advertising is to pay for CPM, which means cost-per 1,000 impressions. Unlike CPC, with CPM advertising, your website will pay for the right to show your ads a minimum of 1000 times, independent of whether visitors clicked on your ads or not.
Why Should You Incorporate PPC Advertising in Your Online Marketing Campaign?
PPC ads do not guarantee that every click on your website will be a conversion into sales. However, it significantly increases the chance of getting traffic into your site. Here are the reasons why you need to incorporate PPC services into your online strategy.
Ability to Target Your Audience
With PPC services, you can choose which audience you want to show your ads to. You may filter audiences with keywords usage, age, gender, language, location, interests, and even the type of device they are using to view your ads. With the ability to choose your audience, you can do a little research to target the most likely audience interested in the products or services you are offering.
Cost-Effective
PPC services will allow you to place your ads on the top spots of search engine results pages or SERPs. In a recent study, researchers observed that the top three ads on SERPs would get an average of 46 per cent of visitor clicks. With these odds, you have a significantly higher chance of converting these visitors into paying customers. When you consider the amount you pay for PPC services against your possible earnings, you will see that you are making a cost-effective investment.
Ability to See Results Fast
While there is no doubt on the importance of ranking high organically in the SERPs, it may take a long time for your website to move up the ranks. With PPC, you can set up a new ad on top of the search page in a matter of hours and see the influx of traffic coming in.
To sum it all up, using pay-per-click advertising services will allow your website to attract more traffic and boost sales in a short time with cost-effective methods. So give your online strategy its needed boost by hiring PPC services.
