As a business, you always aim to make more sales, increase your customer base and ultimately increase your revenue. Seems pretty straightforward, isn’t it? But, for those who’ve tried doing any of this, understand the plight behind the task and all the strategic planning that goes into it. Marketers spend years trying out different techniques and A/B testing their strategies to come up with efficient plans and effective marketing techniques for brands.
While you try multiple strategies for your brand, you must try to include video, if you haven’t done it till now. Video is the holy grail of marketers, especially in today’s times. More and more customers these days want to view videos, which is ultimately raising the demand for them. No matter which social media website you look at, you can find videos everywhere. Not only are they an excellent medium to grab eyeballs but also to keep your audience engaged in the long term.
The popularity of videos has grown tremendously in the past few years. Be it the rise in the usage of smartphones or the increased consumption of content by people across the world, videos have cemented themselves as a part of a brand’s marketing strategy. Regardless of the niche and industry, video content is becoming a brand’s favorite medium to engage their customers and drive them to take any action that is in the favor of the brand.
As channels of content, videos are better in establishing a connection with the audience and making an impact on them in the long run. As many as 76 percent of the marketers say that video is an important part of their strategy and helped them increase sales and traffic for their brand. Coming to the customer’s end, as many as 72 percent of the people would watch a video to learn about a brand rather than read text about it.
Increase in Traffic
Videos help in increasing traffic tremendously on your website. Whether it is your website or your social media page, videos can help you get your audience’s attention and draw them towards your business. They have this amazing potential to drive people to take action, once they watch it. For this reason, it is said that brands must try to create compelling stories and add a call to action links to their videos so that people are driven to click it. Start by working on the strategy for video marketing.
Increase in Sales
Increasing sales is the primary goal of every business. Videos can help brands achieve this goal with much ease and in a faster duration of time. Just the way they help increase traffic, videos actually help people reinforce tier beliefs in a brand and make a purchase decision. Having said this, a majority of people like to know about a brand by watching their videos, instead of reading about them in a text description. Videos generate enthusiasm in customers like nothing else, which is why it makes them take action in favor of the brand.
Increases Understanding
Videos can help in understanding something more deeply. In other words, it establishes a deeper connection with people and makes them remember the content for long. Moreover, it is an excellent opportunity for brands to weave a deep story and engage the user with it. Try to create a through-provoking story or a message that leaves your audience wanting more.
Increases Dwell Time on Website
As many as 80 percent of the marketers say that video marketing increases the dwell time on their website. Most users land on your website after viewing the search results on a search engine. They try to explore your website and find out if this is what they are looking for. While displaying information about your brand can be a great idea, doing in all in text format can be boring. Instead, add a video on your website that helps your audience understand you in a much better manner and increase the dwell time on your page.
People Like to See More Videos
Videos create a demand for more videos. The more your audience sees videos from your brand, the more will they like it. 85 percent of the people said that they would like to see more videos from a brand they like. This not only means that customers love watching videos, but also that they want their favorite brands to keep them entertained with amazing storytelling.
Create videos for your brand, but make sure you have a well-defined strategy for video marketing in place. Be specific about what you want to accomplish with that video and keep track on the right metrics. This way you’ll understand where you are lagging and where you must invest your time and efforts.
