Geofencing is a location-based mobile service that enables companies to send notifications to smartphone users at specific intervals in a certain geographic region. It's widely used as a promotional tool to directly interact with potential customers within a specific region by sending promotion details straight to the consumer's phone. As a result of small businesses square measure generally less renowned by shoppers than whole massive names, geofencing could be a notably useful gizmo to assist grow your business. Here's what you must fathom growing your business with geofencing tools.
How Does Geofencing Work?
Geofencing technology creates a virtual perimeter around real-life geographic places. This geographic “fencing” will be custom drawn so that it's around the edge of business or inside a planned area unit perimeter of a company or location. This technology uses location-based services to trace people. Once somebody enters or exits the geographic perimeter, it triggers the alert/advertisement to the user's smartphone about your business.
1) It Helps You Convert Better
Not only will geofencing offer a company with good marketing and selling timing, but it is also economical advertising. Most small businesses don't have revenue and resources for massive scale selling and advertising, yet want tools to grow their business. Geofencing doesn't burn a hole in their pocket. It instead helps businesses to create their marketing channel. Using Geofencing, a small scare business owner can compete with the big shots with a fraction of their price.
2) Customers Want Geofencing
Consumers are constantly spammed with advertising and marketing messages and emails. The USA nowadays reports that on an average a person is exposed to 3000 to 5,000 ads per day. The common assumption has become that people don't want any further ads and would get irritated receiving ads straight to their mobiles. Recent studies have shown that customers find geofencing notifications valuable and 53% of would like to interact with such advertisements.
3) It Helps You Understand Your Customer Better
For any marketing campaign to achieve success, it's vital that you know your target market. Geofencing will assist you to get a better understanding of the audience that you are targeting. It's a location-based technology which will usher loads of knowledge regarding the customers that you can use to reinforce your understanding of users' behavior. This location-based technology offers you a perspective and a chance to check the tone of your customers or prospective customers. You'll track a variety of metrics just like the number of times they'd been to your store or the frequency of their visits (once every week, once a month, etc.) or perhaps the type of places they are going to before stopping by at your store.
4) Geofencing Is a Small Business's Bet to Grow
Geofencing helps small businesses to thrive in multiple ways. It increases customer base and customer retention, offers a variety of communication channels to market and is pretty cost effective. Along with Geofencing, you must use social media marketing platforms such as Facebook, Twitter, and Instagram to market yourself. Your brand's presence should be on every platform where your customers are. So, what are you waiting for? Incorporate Geofencing in your marketing collaterals now.
Author Bio
This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.
