Social media has become the backbone of any business’s marketing strategy. We have been sharing text updates, photos, memes, links, etc. for a long time. However, the latest trend is of using various types of videos to make your social media strategy more effective. The pattern looks like it would continue to stay. Here, we would first walk through the benefits of using videos on social media and then the various types of videos that can be used for maximum profits.
Benefits of Adding a Video to Your Social Media Handle
The benefit of adding a video to your social media handle is best explained if you study the various statistics around it. Going by it, 55% of people watch videos daily. Videos posted on social media have their share percentage, 1200% higher than the text and images combined.
The reach of the video is far and effective. One-third of online activity constitutes of watching a video. Moreover, the millennial 24-34 age group is the most targeted customer for any business, and they are the most avid viewers of videos. They tout of retaining 95 percent of messages conveyed via a video compared to text or images.
Video content marketing has also generated the best ROI for business according to 51% of marketing professionals. Thus, it’s a no brainer on any excellent marketer to leverage videos to satisfy the content-curious audience and get the business profitability higher.
Types of Videos for Social Media Marketing
Now that we understand how powerful the videos are, let’s walk through some of the most popular types of videos that can be crafted by any reputed creative video production company for best results. Stay hooked!
- Live videos
Live video sessions popularity is spreading like wildfire across various platforms like Facebook, YouTube, Periscope, etc. Here live video streaming sessions take place that facilitates dialogues, Q&A sessions, and direct chats with your users and potential customers. This medium allows the fans to connect in a new way to your business and know more about your business and products or services. Live videos work best for behind-the-scenes looks, product information, announcements, etc.
- Stories videos
We all know what a rage the stories have become on social media. It gives the audience a new way to interact with your business. It helps the audience to become more aware of behind the scene stories. You can create videos showcasing your office space; talking about your company and its culture, history. These stories boost familiarity with your business, increase the post volume, and raise awareness about your brand. The medium can also be exploited for testimonial video production and posting.
- Tutorial videos
The appeal of tutorial videos is rising with each passing day. They are one of the best ways to educate your audience about various aspects of your product or services and push them into your sales funnel. They need to be not only transparent and educational but also highly entertaining. Opting for animated explainer video production is an effective way to keep your audience engaged and hooked!
The length of the video is an essential factor here. It needs to be long enough to be informative but short enough to be entertaining and captivating such that it fuels sharing.
- Q/A videos
These videos can be an interesting take on explainer videos. It is often used to clarify any potential doubts that might arise in the minds of the audience or pass them information interestingly and engagingly. This kind of video must be crafted by a creative video production company to hold the interest of the audience. The Q/A sessions can quickly turn out to be annoying if not handled right. You can pass just about any information using this type of video.
- Behind the scenes videos
This type of video is terrific to humanize your company and the team in the minds of the audience. They help build both trust and brand identity. These videos are used to show your manufacturing process, day-to-day operations, a day in the life of a CEO, employees’ interviews, customers’ testimonials, etc. These videos can help your brand stand high from the crowd.
- Announcements videos
Announcement videos are a great way to keep your audience engaged. You could be announcing an event, a contest, a promotion, attractive deals, etc. You can even publish the launch of a new product via these videos and generate interest in the minds of the audience.
Should You Hire a Professional Video Production Company?
Creating a video is a marketing strategy that is aimed to drive the ROI for the business. It needs to create a killer impact, given how short and fragile the attention of the audience is. A professional video production company would have both in-depth knowledge and experience of creating compelling marketing videos. They can even tailor and customize it to fit various platforms. Today, you cannot use the same video for different social media platforms. You need to adapt and make it suitable for the social media on which it is to be promoted.
The quality, duration, effects, etc. of a professional video is going to be notches higher than that shot by an amateur from amateur equipment. A professionally shot video would prove more cost-efficient, time-saving, and cost-effective for you. Thus, it is always advisable to use them instead of trying to do it yourself and juggle between different channels with no results.
With them, you can create any types of videos for maximum benefits to your business.
