The technology of a website is just like the foundation of a house. If the foundation is not built properly, you will end up in the shit. This involves technical SEO.
At many websites, after performing technical optimizations, we immediately see spikes in the positions of pages and also visitors. This is because not many website builders/managers take into account technical SEO. You must continuously use keyword position tracker programs to instantly keep an eye on your ranking regarding your keywords.
Google never stands still and regularly performs algorithm updates. These updates relate to, among other things, the technology of a website. For this reason, it is essential to optimize the technology of your website. So, your SEO must always be friendly with Google's latest and upcoming algorithm updates.
Why technical SEO?
It all starts with the technology of your website. If parts are set incorrectly here, this can be catastrophic. For example, it can happen that pages are unknowingly wandering about that you know nothing about. These pages have no value and the website will lead below. This is one of the many components that we follow during a technical SEO review. SEO consists of many variables that need to be optimized. After correcting all technical and on-page quick wins, we start to make periodic improvements.
On-Page SEO:
On-Page SEO is not just about writing a nice catchy text. Many parts are involved to make a page completely search engine friendly.
Local SEO:
Be found better by people within your region. Target people who are looking for your services or products. Thanks to the optimization of Local SEO on your website, you win over your competitors.
Build website authority through Link Building:
Many components are involved in building authority. In addition to a website that must be in tip-top order, there will also be link building. When there are many valuable links to your website, this adds value.
We analyze some of the key things regarding Technical SEO or for which you should focus more just because the Search engines are going in such directions to provide perfect marketing content.
1. Don't Compromise with keyword position tracker for SEO Audit:
Keywords form the basis for the search engine optimization of a website and start with conducting a keyword search. After all, it is important to find out what the search volume of a certain keyword is, for example. It will always be considered your best practice to use keyword position tracker tools to keep an eagle eye view on your ranking.
You can search for suitable keywords in several ways, for example by brainstorming. The keyword planner can then be used to obtain information about, among other things, the search volume.
Moreover, the largest search volume is not always the most interesting, because the word must, of course, be relevant and as competitive as possible to be successful. In that context, it is possible to search for long-tail words that are less competitive.
Keywords are an important starting point for the position of a webpage in the search engine. It is the basis on which, for example, a content strategy is put together.
A keyword is also found in the title tag and meta description, but also the content of a text and the description of, for example, an image on film. In this way, every webpage around the keyword can be optimized. Some of the keyword position tracker tools also show you some of your missing onsite SEO factors regarding keywords.
2. You must make your site best friend of mobile devices:
Internet traffic via mobile phones plays a prominent role in our daily lives. Eighty percent of internet users have a smartphone and 1.2 billion people worldwide use their phone for internet. As an entrepreneur, it is important to ensure that your website is mobile-friendly.
Besides, a mobile-friendly website is important to score well in the search engine results. In 2015, Google carried out an update so that websites that are mobile-friendly score higher in the search results. According to Google, a site that is not mobile-friendly is a frustration for mobile users.
This is in line with the third reason that the makers of the visual below mention: user experience. If a visitor to your site cannot easily find information or easily place an order, you will not score points. Users get frustrated and don't get a positive feeling about your site.
3. You must understand How Search Works in perspective of Search Engine:
Google search; it all started for one of the largest tech companies in the world. The goal: to ensure that internet users can easily find what they are looking for. This simple idea grew into one of the most complex (and secret) systems in the online world. Nobody knows exactly what factors Google bases the search results shown, but there are certainly hundreds of them.
4. Don't Compromise with User Experience (UX):
Pay attention, because here comes the promised bridge. Search engines such as Google are not only out to give users the information they are looking for. Search engines also collect data to understand the behavior of their users. Let this data be derived from UX related issues.
From this information, Google can determine what would be useful or not for its users. And voila, user-friendly websites are naturally given a higher ranking than websites that are less focused on user-friendliness. For that reason, improving the UX should not only exist as a side issue alongside SEO. It should be a task that is high on the priority list.
5. Don't Compromise with Voice Search:
Voice search will be the greatest pattern to shape SEO in 2019 and 2020. It is now observing a developing selection rate and more buyers are required to utilize voice directions in 2019.
This implies inquiry streamlining should change to comprehend the new sort of hunt plan. Individuals will, in general, utilize longer inquiries and increasingly conversational questions in voice search. The test is to comprehend which catchphrases will be progressively applicable to your group of spectators and how to quantify the accomplishment of your procedure.
Author Bio:
Isabel Speckman is a North Carolina-based freelance writer and work-from-home mother of two. In her 10 years as a professional writer, she's worked in proposal management, grant writing, and content creation. Personally, she's passionate about teaching her family how to stay safe, secure and action-ready in the event of a disaster or emergency.
