Do you want to promote your products or your company on social media? Here are our tips for finding the right influencer for you!
Your campaign goals
Set clear goals for your campaign, what do you want to achieve with your influencer campaign?
- Increase the visibility of your brand and make it known?
- Promote a new product?
- Increase traffic to your website?
- Increase sales in general?
Whatever the end goal, it will be easier to know how to launch a campaign once it is defined. You will also have in mind the indicators to monitor during the campaign to measure its effectiveness (impressions, click-through rate, engagement, conversions, etc.).
The audience to reach
As with any marketing campaign, you also need to know your audience before you get started. Indeed, the idea is to work with influencers who have the same target audience as your business, at least in part. To do this, get to know your customers, in what age group is they? What can be their centers of interest? What are their average incomes?
Your ideal influencer
Think about what type of Instagram influencer could best represent your business and your values. How would you personify your brand?
To reach your customers, influencers must be related to your activities and the spirit you emit. For example, your influencers can look like your future customers. If they can identify with the influencer, they will be better able to take into account his opinion and recommendations.
Likewise, it will be easier to find influencers if you know what you're looking for and if they match the brand image. They will be more easily convinced to work with you if they appreciate your values and your image.
Establish a typical portrait with the criteria that your ideal influencer would have, and use this list for your research.
Influencer platforms
If it seems too difficult to find and contact an Instagram influencer on your own, many platforms can make your life easier. These platforms bring together verified influencers in all kinds of fields.
Most allow you to get in touch with influencers, but also to measure the results of your campaigns in partnership with them, to remunerate them directly via the platform, and to propose projects for which interested influencers can propose themselves. However, most platforms are chargeable, so be sure to budget for this.
There are many, organized by type of content (beauty, sport, travel) or by the size of influencers (micro-influencers or higher audience). Here are some examples:
- Brand and Celebrities: “Upmarket” influencers with a large community, prices can, therefore, be very high
- Octoly: Allows you to send free samples and products to influencers, who can then make a return on social networks, especially targeted beauty
- Influence4you: Allows you to publish a partnership offer to which the influencers of the platform will respond. You can then select the ones that suit you and manage the campaign from the platform
- Reech: this platform does not directly contact influencers and brands; everything is done through a Reech project manager. This can be easier to manage for a brand that does not want to invest too much.
Once you've found the right influencers, it's time to contact them! Be pleasant, but professional, and above all detail of what you want and the terms of the partnership (what type of post, what remuneration, what conditions). You can reach a whole new audience through influencer marketing that also helps you to gain more Instagram followers.
Follow these tips to reach hundreds of thousands of people that fulfill your marketing needs. If you have any questions, let us know in the comments below!
