Creating a robust ecommerce solution requires consideration of a lot of specific points such as the current state of your business. If you consider this you will be able to create a robust ecommerce solution that is highly differentiated from the others in offering as well as security, stability, and of course scalability.
When you focus on open platform extensibility and flexibility, you will get specialized services that will help you to get rid of the complexity. This will in turn help you to focus on optimizing your ecommerce site, the business and its growth.
According to experts, a useful and effective ecommerce solution should be able to:
- Deliver diverse and differentiated commerce experiences
- It must have a better storefront design
- It should have theme customization and
- It must have built in HTML, Javascript and CSS.
In addition to that a better ecommerce solution should have a lot of other features to make it useful and effective. A few of these features include:
- Checkout customization: This ensures customizing every aspect of the checkout experience of the user with the server to server checkout SDK or API.
- Mobile optimization: This ensures that your site is made mobile responsive right from the homepage to the checkout.
In order to make sure that you have all these things in your ecommerce solution you should look at the preview before publishing. For this you can use the useful Stencil CLI tool for developing your ecommerce solution and for testing it. This tool will also help you to input the necessary changes in your solution in a local environment without having to alter the downtime.
WordPress integration and storefront conversion
When you want to build an ecommerce site that will provide the solutions to all queries of your customers, you should focus fully on WordPress integration. This will ensure that you site has a WordPress with full back-end platform that will enable the users to use it in the most effective and easiest ways.
When it comes to storefront conversion you will need to follow the steps that a professional branding agency NYC will take. These steps involve:
- Creating native coupons and discounts for promotion of your brand an in most of the times you do not need any scripting for this.
- The site speed also plays a significant role in this aspect as it will give your store as good value. If you follow the infrastructure of the Google Cloud Platform, Google AMP and the Image Manager built-in then you will be able to maintain the speed just as required by the search engines.
- Merchandising is another functionality that you should include in your storefront design. Use the drag and drop functionality of the design tool as well as the custom product references or that matter. In addition to that you can also use the headless commerce APIs if you want to customize your merchandising.
- Digital wallet is another significant aspect to include in an ecommerce solution. This will make it a lot easier for your customers to pay for any purchases made. There are more than a dozen with dozens of such digital wallets that you can incorporate such as Apple Pay, PayPal, Amazon Pay and several others.
- SEO or Search Engine Optimization is another aspect that you should focus on while creating an ecommerce solution. This will help you to gain more traffic with customizable and SEO friendly URLs. In addition to that you can also use out of the box Metadata and text editing tools to make your content and solution more SEO optimized.
- Faceted search is the new thing that almost all ecommerce solution should have nowadays. This is typically built off of Elasticsearch and includes custom field support. This ensures refined searching.
In fact, there are lots of third party tools that will help you to design the best ecommerce solution. All you want to know is to select the right one according to your need and purpose that will cater to the needs of your users in the best possible way.
A single platform
Ideally, an ecommerce solution should enable you to sell everywhere you want to, using one single platform. Cross channel commerce is in-thing now to enable any ecommerce site to excel and do business beyond the local demographic. In order to design such a useful and effective platform you should keep in mind a few specific aspects such as:
- The marketplaces: You will need to integrate with top marketplaces such as Amazon, eBay, and Google Shopping where most of your customers, targeted and beyond is found to be shopping.
- Social commerce: This is another significant aspect to consider that will enable you to capture more customers on different social channels networks such as Facebook, Pinterest and Instagram. Integrate these to ensure that you excel and do well in social ecommerce.
For your brick and mortar store make sure that you keep the in-store sales updated automatically with the native POS systems. On the other hand, if you have a multi-storefront make sure that you and your users can switch between different storefronts with one single login.
B2B ecommerce features
When it comes to business to business ecommerce you must make sure that you consider the customer groups and segment your customers based on different factors and parameters such as pricing, promotions and product access. Make sure that you do not have to maintain a separate site for it.
If you want to give your B2B customers a B2C level experience then make sure that you offer them with custom pricing at the SKU levels for each of your customer groups. At the same time, you must also take care of the bulk pricing by customizing down to the SKU level for your individual or group of customers.
Lastly, focus on the purchase orders as well as the offers that are approved through your ecommerce solution or through your tech partners. Also make sure that you customize the ERP punch out solution using sequence and framing to create the most versatile ecommerce solution.
