Video conferencing platforms have taken a place in the laptops of almost every working professional around the globe. During the pandemic, people were busy figuring out different ways to make sales, or simply attend calls. But in the post pandemic world, or safer to say the existential vaccination world, people are now figuring to do double of what they did in-person.
While we all know that video conferencing platforms are the trends now and it is here to stay, organizations can cash a lot using these platforms when they implement certain techniques and follow the protocols. Don’t assume that just because you have a subscription to a video conferencing platform, you will be able to convert leads and generate revenue.
Absolutely not.
So what should you do particularly to close deals through the smarter video conferencing platforms without having to move out of your homes?
Just follow the below steps and evolve as per your business needs.
Be very careful about your target audience
There is no use of marketing to an audience who are not your ideal customer. It is highly important that one must define their target audience persona. Now, after you have the ideal customer persona, craft a perfect approach plan. Inspire with your plan and engage the audience to look forward to your brand.
Always use a compelling story
Now the plan you craft is incomplete without a perfect story. Your marketing videos must connect with the audience and emotionally incline them to your brand and its objectives. For example, there are many brands who promote health products, but the brands that succeed are the ones who demonstrate awesome stories.
Similarly, during any virtual event that you host on a solid virtual event platform, start with your inspiring story, how you connect with that set of audience, how are they connected, what they can get out of your brand, and much more.
Use the 4 seconds logic always
Most of the time, your event attendees are new registrants. While they are already aware of the backstory and the event highlights, it is also essential that you grab their attention in the first 4 seconds of the event.
Make your message fun, present an opening that connects with your attendees and intrigues them to continue attending the event.
Be wise about the mobile users
Most video conferences are held in such a way that attendees join the events using laptops or desktops. While the platforms are accessible using smartphones, there are many aspects that might be unavailable or unclear for mobile users. It is always advisable to craft your plan that suits the smartphone attendees, too.
Don’t lose the chance of reaching out to a larger group of audience. Be flexible and experimental.
Be time oriented
Now when you conduct an event, don’t extend the event just because you have a few queues left. It is okay to not be able to cover all the topics in the estimated time, but don’t hold your attendees more than the estimated time.
Create exciting titles, and then the content
The first thing attendees see when looking at your event is the title and everything that is written short. The content you frame is important, but the most seen content are the titles. So make sure you spend a lot of time crafting an eye-catchy title.
Follow up, but don’t chase
After the event is over, it is important that you follow-up with the participants to gather their feedback, answer queries, take requests, or showcase your product. But if you feel that a registrant is hesitant in talking more about the product or the event, then stop.
Make them feel valued and respect their decision. Don’t try to close deals and convert leads.
Video conferencing platforms are here to stay, and while organizations are open to in-person collaboration, there would be instances when events are held virtually. For a sales team, the art to close deals on video conferencing platforms is very much needed. The world evolves in a few centuries, and it is our time to evolve with the ongoing pandemic to keep the organizations moving forward and help them close better deals.
