Do you own commercial office space? If yes then you need to market this important asset for it to generate profit for you. Marketing a commercial space can be a real hassle as it will be more demanding than marketing a residential space. The market for your commercial space will depend on several factors. Price, amenities like parking and quality are the main factors that will determine how marketable your space will be.
When choosing an office, you will find that one of the most important factors is getting a workspace that looks good so that it will please customers, this is one of the reasons why first impressions are so important. With the offices.net listing service, you can quickly see which offices suit your working needs and which have interiors that fit the way you and your employees work. Being able to market your business by the appearance of your office can generate many new customers as opposed to having an office that doesn't look as inviting.
However, no matter how cheaply you will price your space or quality it is, you will need to add more effort in marketing it to make people know it. Getting the help of a well-qualified marketer will save you from this daunting task. But if you feel you need to market your commercial space on your own, then the following are some tips to use.
1) Make it public
Publicity is very important when it comes to marketing your commercial space. Tenants can not rent your area if they don’t know about its existence. You need to expose it to many people as possible and make them know about your space. There are different ways you can use to make your office space known by many people around your area or city. Using Google is one of the proven techniques you can apply to make your offices public. Many will search on the internet when looking for an office to let and you can take this advantage and meet your potential customers.
Putting a notice on the offices, you want to let could also make them more known. People will pass by your note when moving down the street and know about your available space. Using online newspaper ads could also be an excellent method. This way many people will see your commercial space when reading the newspaper and you may get a tenant here.
2) Use social media
Almost everyone is using social media in today's world including professionals who are in need of office spaces. Social media is the most economical way to expose your office space to the tenants. Youtube, facebook, likedln, and Twitter are the leading social media platforms that you can use. They have many users, and by using them well, you will be assured of potential customers who may turn to be your tenants. The good thing is that in platforms like Facebook there are groups which are created by professionals who share a common interest. You can use this chance to market your commercial offices to them as they are your primary customers. Go through social platforms and get a group formed by professional in your local are and expose your space to them.
3) Offer incentives
Marketing your offices on your own it may be very challenging. The more people you get to help you the more customers you will get as this means you will have a broad customer base. However, you need to motivate your sellers so that they can generate you more customers. Giving them incentives will be the best way to drive them and bring more tenants. You can promise them a certain amount after bringing you may be a particular number of tenants. You can also use your current tenants to get more customers by promising them incentives. This way you will encourage referral program in your business which will mean more potential customers.
4) Stay in touch with customers
Some customers may contact you today, but they may be planning to move into your office the following year. These tenants may need more time before making their final decision if to move into your office or not. Staying in touch with these customers will help you to maintain them, and when they want to move, they will probably come to your offices. Don’t lose contact with these potential customers and make sure when they contact you they will get a reply in whichever question they ask. Keep sending them reminders after some time and this way you will convince them to be your tenants.
5) Promote your tenants
As a landlord, you need trust from your tenants. The best way you can gain this trust is by showing them you have an interest in their business and not money only. When advertising your offices, you can also promote the small businesses which have already rented in your space. This way new tenants will have trust with you and make it more likely for them to rent in your area. They will see you as someone who is interested in the welfare of others and make them more ready to do business with you.
6) Update your website
In today's world, every business will need a website. This is where your customers will be able to get all the information concerning your commercial spaces. However, a website will need to be updated after every time to keep with the current trends. After redesigning your offices or doing renovation, you will need to update the photos on your website so as customers can see how your space looks currently. Update all the amenities on the site. Making your tenants know all they can access such as nearby shopping centers, transport, and other facilities will enable them to understand how favorable your place is to them. Remember to add all your contacts on the website. You can add your email or phone number, adding both of them may be better.
Getting a qualified marketer could also be an excellent choice. Consider getting someone who is well equipped to market your commercial space and increase your profit margin. https://www.socialleadfreak.com is a qualified professional who is dedicated to promoting client’s properties and generate new customers. This professional has enough experience in the industry, and he will help you to take your business to the top level by making increasing its exposure to the public.
Conclusion
Marketing your commercial office space is very important as it will make it more known to the public. The above-discussed tips will assist you to market your commercial office space. However, for better results, you can consider getting a professional to assist you in this daunting task.
