The iGaming industry is developing and growing rapidly. More and more countries are legalizing online betting and every betting site is looking for innovations and new technologies to make betting more interesting for their players. All bookmakers want to be unique and offer something that their competitors don’t offer yet.
An interesting development in bookmaker offerings is the ability to bet live, and on ever more minute and discrete events at competitive odds. The shift from pre-betting to live betting has already been given a start years ago. Nowadays, all bookmakers offer live odds. If not, they’ll lose a lot of traffic and money.
Unfortunately, live betting on golf wasn’t that exciting and most players preferred to pre-bet on big golf tournaments. To make it more appealing for players to bet live on golf, Bet365 started to make use of a new technological interface to increase the betting options on popular golf tournaments.
With this new live-tracking feature, real-time data is displayed shot-by-shot. This gives online bettors a digital view of the fairway, which is making betting on golf way more exciting. The tracking of the ball is very accurate and it’s even possible for bettors to add to their settings which players and competitions are their favorites and who they would like to follow. This new live-tracking option also comes with many new live-specific betting options. This tracker may be the start of many new innovations in the iGaming industry which increase the engagement of live betting and make sports events more betting friendly. Hopefully many more sports will follow with these innovations.
