200 million users visit at least one business profile on Instagram daily. Considering such a massive prospective footfall on your profile, it’s vital that your content ideas never fall out.
However, because of the strenuous work hours of constant brainstorming and content generation, you might experience a creativity block. In such a scenario, you need a push in the back with a backup plan. So, this right here is your BACKUP PLAN! To get you through this phase, we have drafted a few content ideas that will help you with your marketing efforts:
Create How-to posts
How-to posts never fail to gain the desired positive response from followers. As long as there is a product you need to promote, you can create how-to videos based on that product. This is one of the best ways of getting out of your creativity block as you will definitely be inspired by new ideas once you start working on these videos.
They also have a credible history of higher engagement. There might be many followers on your profile who are interested in your product but don’t have a clear understanding of its functioning. A how-to video will clear any doubts the customers have regarding the use-cases of a product.
Brand Inspiration: Oreo levelled-up the game of how-to by utilizing an edible product into a creative illustration.
If you do not have a product you can use in the how-to videos, you can simply make videos on explaining the use of other elements that are associated with the content you usually create.
Behind-the-scenes posts
These posts are a great way to engage the audience by giving them a peek at what happens behind closed doors in the brand offices.
Behind-the-scene posts are an excellent way of creating a personal bond with your followers and increasing the transparency of your brand’s operations- thus, appearing more authentic and trustworthy. Also, while you are at it, you might be inspired with ideas to make the behind-the-scenes content a little unique and this will help you break out of your creativity block. And if this doesn't happen, you can showcase different aspects of your brands over several posts to get free likes on your Instagram pictures.
To share the behind-the-scenes content, you can make use of the traditional posts or can spice it up by making an IGTV video or uploading a story with polls and questions.
Brand Inspiration: ThirdLove, an American undergarments brand regularly uploads a spree of behind-the-scenes in its story talking randomly about the design, manufacturing or even photoshoots.
Ask me anything
Many of your followers probably do have tons of questions for you and your brand. When you hit a creativity block, you can engage your audience by starting AMA sessions. This will grab your followers’ attention and not for a moment will anyone think that you have hit a creativity block. You can add the questions sticker available on the stories option and answer your follower’s questions in many different ways- you can simply write the answers on your stories, or simply conduct an Instagram live.
To maximize the engagement, don't simply just begin the AMA sessions, create some hype via stories or post captions. This will attract more people and you will have more questions to answer. While you are in the activity, you can also promote your brand by talking about some unknown facts and making videos that include answers from your team.
Brand Inspiration: Take a look at how Knixwear, an innovative intimates line respond to customer inquiries.
Another way you can use the AMA for marketing is to do an AMA takeover. This is especially useful when you are working with an influencer. An influencer taking over your AMAs will attract a lot more viewers and will increase your followers and brand’s reach.
Share quotes and incidents.
Are there any quotes that inspired you to do something? Well, don't just keep these quotes for your own motivation, share it with your followers as well. You can share quotes on your stories or via posts. Share quotes that will be appreciated by your followers or those which are relevant to your brand voice. These quotes will provide inspiration to your followers plus, it will also develop a deeper connection amidst your followers.
To establish a more personal connection with your followers, you can share some interesting incidents from your own life through videos you upload in your stories or posts. Sharing personal incidents will help your followers develop a deeper bond with you and ultimately your brand and will help in creating a loyal customer base. You can share incidents from your early days as a marketer, stories of when you first started working with your brand and some interesting, lesser-known facts about your brand.
These ideas will help you break through your creativity block and before you know it, one of these ideas will inspire you to create some new, unique content and you will be back in the game in no time!
