Writing a blog article may seem simple, but it is not at all. I mean, in addition to not everyone having the ability to write well (or why), if you have to do it thinking about search engines, especially Google, things are already a bit more complicated.
In today's post, we are going to give you a series of tips that will help you a lot when writing a blog article that is SEO friendly and, therefore, will help you position and place your website at the top of Google.
Tips for Writing a Good Blog Article
Item Size
Don't be lied to! Size does matter. Although Google has not commented on it, it does seem clear that the technology giant prefers long articles. Speaking in figures, you should exceed 1000 words per article. You should format your article very carefully. Writing a short and good intro part of the article is also an essential part.
It is the way that search engines have to identify the topic and what will allow spiders and robots to have more words for indexing. Also, if readers spend more time on your page reading the article, these are points for your website. So now you know, the longer the better, but don't overdo it, or bore the flies!
Number of Items
It is important to comment that search engines – not only Google, but also Bing, for example, take into account when positioning the frequency of updates. The more the better, provided that, therefore, quality is not renounced.
And I say this about quality, because, believe it or not, writing an article for the blog like this one, with the images, the links, and the SEO can take you, very quietly, over two hours of work. You will see that there are many pages like Fiverr where editors offer to write you 3 articles of 500 words for 5 euros. I am not going to bother to tell you what the result is, but that you know that miracles do not exist, nor does anyone give two cents euros.
That said, my advice is to at least try to post two or three times a week if you're in a hurry to position and above all, be consistent. It is not worth that you take it with much desire and this week publish five articles, the following one and the next three months nothing at all.
In short, the more pages that are indexed on your website, the more likely you are to rank higher in the SERPs.
Structure of a Blog Article
It is recommended to structure the text well to favor readability and the user experience. For this, it is convenient to create subtitles throughout the text that order the information to the reader.
The first paragraph we are going to use as a summary on the main page of the blog, so this paragraph should serve to capture the reader and convince them to enter to read it. That is, in this first paragraph is the purpose of our post and for a best paragraph writing we need to check grammar and all others things, and you can check out all these things of this tool here: https://www.cartelpress.com/grammarly-premium-free-trial-account/.
Therefore, our keywords must also be defined in this first paragraph and in the headline. We must not forget that we are always going to have to go around the same idea and that idea must be clear and without being lost at any time.
People have come to read us because they trust that we will give them an answer to what they are looking for in Google or to the headline that we are showing them. Hence the need for the headlines to be clear as well.
At the end of the text it is convenient to make some type of call to action or CTA, for example “If you found the article interesting, do not hesitate to share or what other recommendations would you give to write a blog article?
Keywords or Keywords
How many times does the keyword have to appear throughout the text? This is perhaps another of the most frequently asked questions.
The first thing to keep in mind is that it seems that Google is no longer paying as much attention to this point. It still matters, but not like before and years ago people began to misuse them with Black Hat techniques. Therefore, keyword oversaturation is now a penalized practice and therefore counterproductive for your website or blog.
My advice is to use common sense and above all not to force writing. For every 500 words try to include your keywords and derivatives around three or four times and don't forget to include it in titles and subtitles.
Content of Hidden Interest
Keeping an ace up your sleeve in a blog post is just as good for you as it is for readers.
Users can come to appreciate this type of content because they will consider it more important. And it is true, because what you offer in exchange for a social action or an email has to be something that is really worth it.
Do not deceive because in the end, what you get once you will lose by far and also manage to create the opposite effect. From being a source of information in the sector you will become an annoying spammer or, what is worse, a fraud.
